ALPLA Employer Branding Campaign
Top-tier – Also as an Employer! At ALPLA, we are forging our own professional path! Having started with a campaign for apprentice recruitment, we have successfully continued our trajectory and are now entrusted with a whole range of “grown-up” topics. This includes, for example, supporting ALPLA’s expansion process in the pharmaceutical packaging sector, but above […]
Brand Positioning
RETROSPECTIVE AND OUTLOOK Anyone who thinks “tractor” first when they hear “Fendt” has probably never been on a camping holiday. Because among campers and caravanners, Fendt-Caravans caravans are the ultimate.In 2020, the company, which actually belonged to the Fendt Group from 1970 to 1997 and therefore bears its name, is celebrating its 50th anniversary. For […]
New Corporate Identity
JUST DO IT. In a neighbor’s garden, you don’t just find legendary sweet cherries, but sometimes surprisingly interesting tasks as well. GWG Lindau (practically right around the corner from us) is one of the most active, modern developers and the largest landlord in the city—but none of that was visible in its public image. We […]
Apprentice Campaign
GREAT OPPORTUNITIES. GREAT HEART. Bavarians and Vorarlbergers share a very close, but not always simple, relationship. Our joy was all the greater when ALPLA, headquartered in Hard, Austria, invited us to pitch for a campaign to attract apprentices. ALPLA is one of the world’s largest manufacturers of plastic packaging – and, as we soon discovered, […]
Vans and Motorhomes 2018/2019
Take note! Malibu vehicles – regular test winners in the trade press – make a statement in terms of equipment, comfort, technology, and quality. Our communication tools do exactly the same for the exceptional Malibu vans and motorhomes. Our presentation clearly distinguishes itself from the usual idyllic holiday portrayals: strikingly different, with clear messages and […]
Brandbook
THE BOOK OF THE BRAND. Since 2013, HANSA Armaturen GmbH, together with the Finnish faucet manufacturer Oras, has formed the new Oras Group. The core, promise, values, mission, and vision of this new brand were jointly developed and defined by both companies. They are expressed in a brandbook that we had the privilege to conceive […]
Meckatzer Hell Launch Campaign
Hello again! The beloved Meckatzer Hell has been missed by many. That’s why this once highly successful beer is now back: better than ever, and as fresh as ever. Our launch campaign celebrates youth and encourages people to celebrate the brightest days of the year together. Seriously! For many, they might be a no-go – […]
Launch Campaign for Wheat Beer Non-Alcoholic
NOTHING VENTURED, NOTHING GAINED. We were commissioned to implement the launch campaign for “Meckatzer Weizen Alkoholfrei” for Meckatzer Löwenbräu. We successfully won the pitch against a well-known Munich agency. This was not only particularly gratifying but also served as a validation of our sometimes quite unconventional way of working… Straight to the heart. We wanted […]
Shower Competence Campaign
SHOW IMPACT! Not to focus (like almost all competitors) on the product and the showering process itself, but instead on all the positive effects that showering has on body and soul: That was our approach. It was captured in the campaign claim “INSPIRE YOURSELF” and a very distinctive visual implementation across all campaign stages. Island […]
Image Campaign Yacht Engines
ONLY THE BEST OF EVERYTHING. For MTU’s “Yacht Engines” image campaign, the exclusivity expectations of the target group served as our campaign hook. What isn’t first-class doesn’t belong on board: We visualized this through the typical dismissive hand gesture, combined with the (slightly softened at the client’s request) apology “Sorry – MTU only!” Under this […]
Brand Positioning
A dream. It is one of the best things that can happen to an advertiser: Firstly, an ambitious client and a great product. Secondly, the desire for new brand positioning and a fresh communicative presence. We started by developing a new positioning. The result: Away from the product, towards a lifestyle. Towards a “space for […]
Development of the New Brand Identity
A HIDDEN CHAMPION REVEALS ITSELF. AND HOW! PFAFF is a global leader in the automotive supply industry among manufacturers of molds for body sealing systems. Thanks to the expertise of this Allgäu-based company, our car doors and convertible tops remain sealed. As is so often the case in our wonderful profession, we get to engage […]
