A HIDDEN CHAMPION REVEALS ITSELF. AND HOW!
PFAFF is a global leader in the automotive supply industry among manufacturers of molds for body sealing systems. Thanks to the expertise of this Allgäu-based company, our car doors and convertible tops remain sealed. As is so often the case in our wonderful profession, we get to engage with topics we previously knew nothing about. And as is so often the case, a fascinating and impressive world then opens up.
A HIDDEN CHAMPION REVEALS ITSELF. AND HOW!
Instead of making the not-yet-existent boat the hero, we confidently played with its name: the "28" became the striking key visual and hook for all advertising materials and measures across all communication channels.
An inflatable, almost 5-meter-high "28" served as an unmistakable eye-catcher at various sailing events, not only attracting the attention of potential customers but also leading to successful sales discussions. In print and digital media, the "28" was also prominently featured and supplemented with newly created renderings of the yacht.
ALSO "CHAMPIONS LEAGUE" ONLINE.
Understatement and leadership ambition, internationality and local roots, craftsmanship and high-tech: these exciting contrasts define the character of the new website. In addition to presenting the areas of expertise, we placed great emphasis on the comprehensive presentation of the Pfaff employer brand. Because here, the often-used slogan truly applies: Work where others vacation. Visit the website:
PRINT WORKS!
And really well, we think. As our first project, we launched an apprentice flyer designed to inspire school graduates to develop their careers at this Allgäu-based company.
