The child needs a name: what applies to human offspring applies just as much to newborn brands and products. The key difference is that baby names really only have to appeal to the parents, whereas brand and product names have to meet far more requirements.
What those are, how to meet them, and what precautions to take to consistently rule out any potential teasing later on from the outset – we know exactly from many years of hands-on naming experience. A smart shopping-cart generation, technologies for filtered and mineralised water, a senior residence, a new lifting-equipment brand: all of them (and several others) are on the market with names we developed. We love this challenging yet highly creative task – and are very excited to see which of your “babies” you will entrust to us next!
