Advertising at the P.O.S. is an integral part of most communication concepts – and yet it follows its very own rules. Where customers and prospective customers are standing right in front of products and purchase decisions, you need to be more direct, clearer, more spectacular, “louder” – while still always staying true to the brand and the campaign.
And that applies regardless of whether you want to sell beer or forklifts, whether your target group is end customers or retailers, and whether you are planning a sales promotion or a launch.
For us, the P.O.S. has been virtually a second home for over 30 years. We know the rules, know how to use them and break them deliberately, and love turning this sometimes rather neglected communication channel into your big stage.
