NOTHING VENTURED, NOTHING GAINED.
We were commissioned to implement the launch campaign for "Meckatzer Weizen Alkoholfrei" for Meckatzer Löwenbräu. We successfully won the pitch against a well-known Munich agency. This was not only particularly gratifying but also served as a validation of our sometimes quite unconventional way of working...
Straight to the heart.
We wanted to present our emotional campaign approach in a way that would take the hearts of the Meckatzer people by storm. That is why we invested in a professional layout shoot. On the last beautiful day of summer, we gathered all our photogenic friends and staged our idea in a meadow overlooking Lake Constance. A complete success! The Meckatzer team felt understood, were enthusiastic—and adopted our layout motifs almost unchanged for the subsequent campaign.
This is exactly the lifestyle we need: lightness, enjoyment, community.
SALES REPRESENTATIVE
MECKATZER LÖWENBRÄU
A success!
Very soon after the introduction of the new Meckatzer Wheat Beer Non-Alcoholic, it became clear: both the beer and the campaign had struck exactly the right chord (and taste) with beer connoisseurs. Implementation included materials and promotions for the POS, large-scale billboards and advertisements, a film clip, and a dedicated microsite with an online sweepstakes.
CLEAR THE WAY FOR NON-ALCOHOLIC WHEAT BEER!
A beer that is ideal for drivers belongs on the road! The promotion vehicles, wrapped in the campaign look, create an appetite for carefree wheat beer enjoyment.
