Anniversary campaign “120 Years of Weiss-Gold”
German Brand Award The project Making Of The team Double Gold for Weiss-Gold! It’s not that we aren’t firmly convinced ourselves that we do good work for you. But when a critical jury confirms the special quality of a campaign and even deems it worthy of an award, that is, of course, always an extra […]
Development of a new brand identity
“hidden champions” means UNDERSTATEMENT MADE VISIBLE for us. Global market leaders whose names are largely unknown: there are quite a few in our region. We love giving the often (far too) understated “Hidden Champions” the stage they deserve. OUR CLIENTTechnology and market leader in injection-moulded plastic packaging solutions; a mid-sized, internationally active family business from […]
ALPLA Employer Branding Campaign
Top-tier – Also as an Employer! At ALPLA, we are forging our own professional path! Having started with a campaign for apprentice recruitment, we have successfully continued our trajectory and are now entrusted with a whole range of “grown-up” topics. This includes, for example, supporting ALPLA’s expansion process in the pharmaceutical packaging sector, but above […]
Brand Positioning
RETROSPECTIVE AND OUTLOOK Anyone who thinks “tractor” first when they hear “Fendt” has probably never been on a camping holiday. Because among campers and caravanners, Fendt-Caravans caravans are the ultimate.In 2020, the company, which actually belonged to the Fendt Group from 1970 to 1997 and therefore bears its name, is celebrating its 50th anniversary. For […]
Apprentice Campaign
GREAT OPPORTUNITIES. GREAT HEART. Bavarians and Vorarlbergers share a very close, but not always simple, relationship. Our joy was all the greater when ALPLA, headquartered in Hard, Austria, invited us to pitch for a campaign to attract apprentices. ALPLA is one of the world’s largest manufacturers of plastic packaging – and, as we soon discovered, […]
Employee Motivation
THE POWER OF EMOTIONS. It is the employees who drive a company’s success. It is gratifying when management recognizes this—and wishes to reward it. Such was the case with MTU, which issued a pitch for an “employee film to motivate and raise awareness for customer satisfaction.” Our “Big Moments” concept did more than just convince […]
