Take note!
Malibu vehicles – regular test winners in the trade press – make a statement in terms of equipment, comfort, technology, and quality. Our communication tools do exactly the same for the exceptional Malibu vans and motorhomes. Our presentation clearly distinguishes itself from the usual idyllic holiday portrayals: strikingly different, with clear messages and powerful visuals, dominated by the corporate color red and the exclamation mark as a recurring visual.
Unfolding Potential!
This approach extends to the materials for the launch of the new Charming GT model series. We took its defining characteristic – a completely new sense of space, partly due to large panoramic roof windows – literally. Instead of an advertisement, we included an insert in the trade magazines' exhibition issues. Foldable multiple times into a DIN A2 poster, it conveys precisely the new dimensions, views, and perspectives that also characterize the vehicles.
All set? Catalog-ready!
An absolute must before the annual leading trade fair is the updating of product catalogs. This is less about creative flights of fancy and more about accommodating all important content, consistently adhering to design guidelines even with chronic space constraints, and coordinating often very tight deadlines. This year, we (together with Malibu) once again managed the feat: The catalogs "Malibu Vans" and "Malibu Integrated and Semi-Integrated" were available in time for the Caravan Salon – one in seven, the other in five languages. Phew.
