Hello again!
The beloved Meckatzer Hell has been missed by many. That's why this once highly successful beer is now back: better than ever, and as fresh as ever. Our launch campaign celebrates youth and encourages people to celebrate the brightest days of the year together.
Seriously!
For many, they might be a no-go – but we always enjoy doing them: photo shoots with well-cast amateur models who don't just play the target group, but are the target group. When professionals are behind the camera, you get images that couldn't be more authentic.
It really got on my nerves that I couldn't get any Meckatzer at all.
DJANGO, DOG AND SECRET MAIN CHARACTER
Let's get bright!
Aimed at the target group, in addition to the classic POS and print campaign, there were also diverse social media activities. Especially the Facebook sweepstakes clips went through the roof: people clicked, liked, shared, and commented like crazy. Let's get bright!
SMALL, BUT MINE!
It doesn't always have to be expensive prizes: winners of the Facebook sweepstakes received a Meckatzer leather bracelet with a handcrafted, limited-edition bottle cap pendant. The response to it blew us all away!
