Development of a brand name, logo, and event motto for the new trade fair concept

TRIPLE EXPERTISE. TRIPLE OPPORTUNITIES. TRIPLE STRENGTH PERFORMANCE.

For the completely redesigned “in-house exhibition” TRIALOGE, we provided the full range of resources and measures: from the initial save-the-date to the follow-up feedback questionnaire. A prime example of 360° communication!

OUR CLIENT
A specially developed trade fair concept (TRIALOGE) by and for the three leading associations in the food industry – AFMO, GILDE, and TIFA

OUR TASKS
Development of a brand name, logo, and event motto for the new trade fair concept; ideation, conception, organization, and complete execution of the evening event for approx. 400 guests in Dresden, including follow-up and survey

Logo

Lanyard

WEBSITE AND HALL PLAN

FLAG

CUSTOMER CONTACT PERSONS
Managing Director AFMO: Dirk Schulte
Spokesman of the Board GILDE: Rainer Laabs
Board Member TIFA: Dieter Bernhardt

THE KAINZ_TEAM
Consulting / Strategy: Thomas Caprano
Creative Direction: Robert Kainz
Art Direction: Corinna Haberer, Markus Sänger
Graphic / Digital: Kristina Spöttl, Lukas Heim
Project Management: Janin Vetterl
Copywriting / Conception: Susette Dieter

You think you know your brand?

It is time we opened your eyes.

Care for a
coffee?

Stop by for a relaxed visit.

The project

Doppel-Gold

für Weiss-Gold!