JUST DO IT.
In a neighbor’s garden, you don’t just find legendary sweet cherries, but sometimes surprisingly interesting tasks as well. GWG Lindau (practically right around the corner from us) is one of the most active, modern developers and the largest landlord in the city—but none of that was visible in its public image. We thought that simply couldn’t be. Without the knowledge or a mandate from GWG, we began thinking about how to align the housing company’s public image with its actual, very diverse commitment. We then invited GWG to present our ideas—and we were pushing at an open door.
Directly from that initial meeting, we were commissioned to redesign and reconceptualize the completely outdated GWG website.
Lindau's Biggest Casting Show
One of the biggest challenges during implementation was the photo shoot. We searched for and found the "models" during a casting call among GWG tenants; the shoot took place (with a lot of fun) in and around GWG apartments. At the same time, all GWG employees were photographed to finally give the company the faces that have shaped it for a long time.
A Change of Perspective.
Restructuring the extensive website in close cooperation with the GWG project team, filling it with content, expanding it with service functions, programming, and fine-tuning it was a process that took time. The pride and joy of everyone involved are all the greater now that the site is online.
Calendar Girls.
And Boys.
And Families.
Everyone was thrilled with the images resulting from the tenant photo shoot. Our idea to produce a 2018 calendar with six of these images and distribute it among the tenants, among others, therefore required little discussion. By the way, we had just as much fun as the calendar pages convey. Thank you, dear neighbors!
