SHOW IMPACT!
Not to focus (like almost all competitors) on the product and the showering process itself, but instead on all the positive effects that showering has on body and soul: That was our approach. It was captured in the campaign claim “INSPIRE YOURSELF” and a very distinctive visual implementation across all campaign stages.
Island (Alp) Dream
The approved motifs for the umbrella campaign and the first campaign stage were photographed in Ibiza. The weather, which had been a key reason for selecting the island, proved (unlike the crew) to be rather uncooperative at times. The shooting results don't show it. Professional work, after all!
Discover Your New Self!
The first campaign stage included the introduction of newly developed basic products for showering. We developed a package of tools and measures that was primarily made available to HANSA's specialist retail partners.
AT THE PULSE OF YOUR LIFE.
Shower systems that individualize showering: These were the innovative products to be introduced in stage 2. At the touch of a button, you select a preset shower program for regeneration, relaxation, or invigoration, depending on your mood, preference, and life situation. Our campaign reaches people in exactly these situations—with three protagonists as identification figures. The most important medium is a modular film with elaborately produced narrative and studio scenes. Additional classic print materials as well as POS and online activities complement the campaign.
