30 years of kainz_werbeagentur – this is who we are
10,958 days (and quite a few nights!) of racking our brains, designing, writing and organizing, brainstorming and conceptualizing, being glued to our screens and out on the road, hustling and meeting, despairing and celebrating, Hundreds of large and small, established and unknown, global and local, (mostly) courageous, trusting, and collaborative long-term, occasional, and new clients […]
We won the German Brand Award 20 not for ourselves, but for you!
When we began working for Fendt-Caravan at the end of 2018, we thought of everything imaginable, except an award. Our task was to update the 50-year-old traditional brand and, derived from its existing DNA, develop a modern, future-proof brand profile. A long, intensive process began. And its results so thrilled our client that he considered […]
The discount agency – a business model with a future?
– Preamble – The word sounds good, doesn’t it? I mean, my following article needs this touch of an intellectual opening if only to make myself heard by the key decision-makers and doers in our economy, which is so successful across all industries. You can’t just get straight to the point, no—you need a bit […]
The Triumphal March of Emojis – And No One Can Escape!
5 THESES ON THE SMILEY REVOLUTION 1. ARE YOU A LANGUAGE PURIST? THEN YOU MUST SUFFER! Do you still receive short messages without emojis? Probably rarely. Unless your circle of friends consists exclusively of German scholars who either consider themselves responsible for Germany’s linguistic cultural heritage or possess a nostalgia gene that compels them to […]
Appreciation – another foreign concept in daily business.
You are all likely familiar with Reader’s Digest, the publication that serves over 130 million subscribers worldwide and reminds interested readers of the daily and business press of its presence year after year with a very special ranking: the Reader’s Digest study on the most trusted professions in twelve countries around the world. And it […]
Handshake Mentality – A new foreign concept in daily business.
By Robert Kainz: A sense of nostalgia settles on the souls of long-serving “advertising dinosaurs” when they recall the times when a handshake served as both protocol and contract, when the word RELIABLE still carried weight and meaning in daily business, and when decisions were made directly and immediately at the table. How refreshing were […]
No job for vegans: Annual report for Zentrag
For the Central Cooperative of the European Butchery Trade (ZENTRAG), kainz designed the annual report titled “ZENTRAG 4.0”. The butchery trade and digitalization? Exactly. Like all of us, this traditional craft is moving in a world being transformed by new digital offerings. We prepared a small booklet, enclosed with the annual report, explaining how butcher […]
Pitch win: Hansa shower campaign!
In long-term relationships, do you stop making an effort with each other? Not when you have kainz as your partner! When HANSA, whom we have been working for since 2004, put the budget for a major image and product launch campaign out to pitch, we really pulled out all the stops. Drawing on all our […]
Shopping carts: WANZL. Brand consulting: Kainz.
The first association with the name “Wanzl” is always: “Shopping carts!” But the company offers comprehensive, future-oriented ideas, the best service in shopfitting – and a product portfolio that includes far more than what first comes to mind. Bringing all heterogeneous business and product areas together under one strategic umbrella—that was the goal of the […]
SIELMANN, KIELING, KAINZ. OR: WE’RE BECOMING NATURE FILMMAKERS!
Being in nature is the best balance to agency work. We’ve always believed that – and that’s why we enthusiastically immersed ourselves in the moving image concept “Wild Bird Feeding” for Dehner Garden Centers. Ultimately, two informative guide spots and an emotional image clip were produced. Starring, among others: a real pope and many flighty […]
It’s all a matter of motivation.
To motivate employees, one could deliver eloquent speeches to the assembled team about the ‘existential importance of human capital for a company.’ One could pay bonuses, offer pats on the back, or hand out treats. Alternatively, one can demonstrate to employees that their daily work for clients achieves things far greater than they might ever […]
A pitch win with no alcohol at all!
Meckatzer Löwenbräu is known for its high quality standards. Winning the pitch for the launch campaign of the new Meckatzer Alcohol-Free Wheat Beer therefore made us particularly proud. Not least because we were able to prevail against Germany’s largest owner-managed agency. WHAT CAN COME OF A TEST SHOOT … For the decisive presentation, we quickly […]
