Meckatzer Löwenbräu is known for its high quality standards. Winning the pitch for the launch campaign of the new Meckatzer Alcohol-Free Wheat Beer therefore made us particularly proud. Not least because we were able to prevail against Germany’s largest owner-managed agency.

WHAT CAN COME OF A TEST SHOOT …

For the decisive presentation, we quickly organised a photo shoot with our most photogenic acquaintances, friends, wives and fellow firefighters. And the fact that it took place on the last sunny summer day in September was pure coincidence—and a stroke of luck. On a small hill near Lindau, our “models” enjoyed the convivial atmosphere, were in great spirits and had lots of fun together! What happened? The photos—and the short clip, too—were so good that they became the actual campaign visuals.

The campaign focuses on joie de vivre, light-heartedness—and the freedom to enjoy great wheat beer anytime, anywhere, without regret. Fancy a taste? Be our guest!