For the Central Cooperative of the European Butchery Trade (ZENTRAG), kainz designed the annual report titled “ZENTRAG 4.0”. The butchery trade and digitalization? Exactly. Like all of us, this traditional craft is moving in a world being transformed by new digital offerings. We prepared a small booklet, enclosed with the annual report, explaining how butcher shops can respond to the Goliath that is Amazon Fresh or the meat counters in supermarkets.

YOU DON’T GET MEAT WITHOUT A SIDE DISH.

The deadline for the presentation of the annual report was the General Assembly in Braunschweig at the end of June. For the “serious” part, kainz prepared an appealing presentation of the annual report (yes, even PowerPoint can be made to look good!). As an introduction to the topic “ZENTRAG 4.0”, we conceptualized and edited an entertaining internal spot—and designed the supporting event equipment such as flags, roll-ups, and menu cards. We were also able to contribute our event experience and help design the evening program. We are delighted that the event was very well received by the members and that we have further projects with ZENTRAG in the pipeline.