360° Communication Strategy
SAIL DIFFERENT – A STATEMENT TO BE PROVEN. Living and working by the lake, as we do, it’s inevitable to become a seasoned sailor or water enthusiast. We were all the more enthusiastic to take on the task of revitalizing the BENTE yacht brand as part of a 360° communication strategy. What an exciting, unique, […]
MinTec Product Launch
UPGRADE FOR TAP WATER We have already had the opportunity to implement a number of interesting projects for the Swiss company ACLARIS. As one of the world’s leading providers of water filtration technologies, systems, and products, ACLARIS has now developed MinTec – a cartridge that not only filters regular tap water but also enriches it […]
Updating the Communication Presence
A CLINIC AS A “PATIENT” WENDELSTEIN KLINIK came to us through the recommendation of a medical colleague. The clinic management, led by the chief physician, felt that the rather outdated clinic website was in urgent need of treatment—a diagnosis we were able to confirm after examining the “patient.”As always with such comprehensive projects, our first […]
Strategic Realignment
7:1 FOR FIRE PROTECTION! One Seven compressed air foam extinguishing systems—the name may sound bulky, but the idea behind it is as simple as it is ingenious: one part water becomes seven parts of a special extinguishing foam. There is hardly a more efficient way to extinguish a fire! Since the fire protection specialist Schmitz […]
Image Campaign 2019/2020
Fire and Flame! Every two years, the Bavarian State Fire Brigade Association launches an image campaign, each focusing on a specific key theme. In the past, we had already conceived and successfully implemented several of these campaigns. For 2019/2020, the key themes were: strengthening volunteerism, raising awareness of voluntary service, and recruiting active members from […]
New Corporate Identity
JUST DO IT. In a neighbor’s garden, you don’t just find legendary sweet cherries, but sometimes surprisingly interesting tasks as well. GWG Lindau (practically right around the corner from us) is one of the most active, modern developers and the largest landlord in the city—but none of that was visible in its public image. We […]
Apprentice Campaign
GREAT OPPORTUNITIES. GREAT HEART. Bavarians and Vorarlbergers share a very close, but not always simple, relationship. Our joy was all the greater when ALPLA, headquartered in Hard, Austria, invited us to pitch for a campaign to attract apprentices. ALPLA is one of the world’s largest manufacturers of plastic packaging – and, as we soon discovered, […]
Launch Campaign for Wheat Beer Non-Alcoholic
NOTHING VENTURED, NOTHING GAINED. We were commissioned to implement the launch campaign for “Meckatzer Weizen Alkoholfrei” for Meckatzer Löwenbräu. We successfully won the pitch against a well-known Munich agency. This was not only particularly gratifying but also served as a validation of our sometimes quite unconventional way of working… Straight to the heart. We wanted […]
Image Campaign Yacht Engines
ONLY THE BEST OF EVERYTHING. For MTU’s “Yacht Engines” image campaign, the exclusivity expectations of the target group served as our campaign hook. What isn’t first-class doesn’t belong on board: We visualized this through the typical dismissive hand gesture, combined with the (slightly softened at the client’s request) apology “Sorry – MTU only!” Under this […]
Development of the New Brand Identity
A HIDDEN CHAMPION REVEALS ITSELF. AND HOW! PFAFF is a global leader in the automotive supply industry among manufacturers of molds for body sealing systems. Thanks to the expertise of this Allgäu-based company, our car doors and convertible tops remain sealed. As is so often the case in our wonderful profession, we get to engage […]
Image campaign “Service” for the Commercial Marine sector
SHOWING TRUE STATURE Our idea was to present MTU exactly as what it is in the commercial shipping sector: a performance and service giant. The integrated campaign launched with advertisements in international trade publications. A short film clip was also produced. MEASURABLY MORE. Through a direct mailing, prospective customers received a folding ruler long enough […]
Corporate Site
TO THE PFAFF WEBSITE
