UPGRADE FOR TAP WATER
We have already had the opportunity to implement a number of interesting projects for the Swiss company ACLARIS. As one of the world's leading providers of water filtration technologies, systems, and products, ACLARIS has now developed MinTec – a cartridge that not only filters regular tap water but also enriches it with valuable minerals. With MinTec, mineral water will flow from your tap from now on! Brilliant!
A FRESH NEW LOOK
We have captured the sparkling array of benefits in a film clip. However, you won't see the usual beautiful water imagery in it. The comic style we created is as unconventionally fresh as the product and as clearly minimalist as the overall ACLARIS style. All illustrations and animations were created in-house. Our graphic designers had just as much fun creating them as the professional voice actress who later recorded the clip at TonZoo in Dornbirn. Everything together – graphics, sound, and not least the music – results in a cheerful, refreshingly different clip that is not only informative but also conveys how much fun it can be to use a thoroughly sensible product like the MinTec cartridge.
FACTS, FACTS, FACTS!
Less emotion, but all data and facts can be found in the MinTec data sheet. The 4-page document conceptually and visually integrates into the large family of Aquis data sheets.
READY TO TAP
Everything you need to know about the MinTec cartridge can be found on the new website mintec-water.com, which was also conceived and implemented in-house.
