Author: kainz

30 years of kainz_werbeagentur – this is who we are

10,958 days (and quite a few nights!) of racking our brains, designing, writing and organizing, brainstorming and conceptualizing, being glued to our screens and out on the road, hustling and meeting, despairing and celebrating, Hundreds of large and small, established and unknown, global and local, (mostly) courageous, trusting, and collaborative long-term, occasional, and new clients […]

We won the German Brand Award 20 not for ourselves, but for you!

When we began working for Fendt-Caravan at the end of 2018, we thought of everything imaginable, except an award. Our task was to update the 50-year-old traditional brand and, derived from its existing DNA, develop a modern, future-proof brand profile. A long, intensive process began. And its results so thrilled our client that he considered […]

The discount agency – a business model with a future?

– Preamble – The word sounds good, doesn’t it? I mean, my following article needs this touch of an intellectual opening if only to make myself heard by the key decision-makers and doers in our economy, which is so successful across all industries. You can’t just get straight to the point, no—you need a bit […]

The Triumphal March of Emojis – And No One Can Escape!

5 THESES ON THE SMILEY REVOLUTION 1. ARE YOU A LANGUAGE PURIST? THEN YOU MUST SUFFER! Do you still receive short messages without emojis? Probably rarely. Unless your circle of friends consists exclusively of German scholars who either consider themselves responsible for Germany’s linguistic cultural heritage or possess a nostalgia gene that compels them to […]

Appreciation – another foreign concept in daily business.

You are all likely familiar with Reader’s Digest, the publication that serves over 130 million subscribers worldwide and reminds interested readers of the daily and business press of its presence year after year with a very special ranking: the Reader’s Digest study on the most trusted professions in twelve countries around the world. And it […]