Handshake Mentality – A new foreign concept in daily business.
By Robert Kainz: A sense of nostalgia settles on the souls of long-serving “advertising dinosaurs” when they recall the times when a handshake served as both protocol and contract, when the word RELIABLE still carried weight and meaning in daily business, and when decisions were made directly and immediately at the table. How refreshing were […]
No job for vegans: Annual report for Zentrag
For the Central Cooperative of the European Butchery Trade (ZENTRAG), kainz designed the annual report titled “ZENTRAG 4.0”. The butchery trade and digitalization? Exactly. Like all of us, this traditional craft is moving in a world being transformed by new digital offerings. We prepared a small booklet, enclosed with the annual report, explaining how butcher […]
MTU Yacht advertising campaign
Annual Report 2017
Pitch win: Hansa shower campaign!
In long-term relationships, do you stop making an effort with each other? Not when you have kainz as your partner! When HANSA, whom we have been working for since 2004, put the budget for a major image and product launch campaign out to pitch, we really pulled out all the stops. Drawing on all our […]
Shopping carts: WANZL. Brand consulting: Kainz.
The first association with the name “Wanzl” is always: “Shopping carts!” But the company offers comprehensive, future-oriented ideas, the best service in shopfitting – and a product portfolio that includes far more than what first comes to mind. Bringing all heterogeneous business and product areas together under one strategic umbrella—that was the goal of the […]
SIELMANN, KIELING, KAINZ. OR: WE’RE BECOMING NATURE FILMMAKERS!
Being in nature is the best balance to agency work. We’ve always believed that – and that’s why we enthusiastically immersed ourselves in the moving image concept “Wild Bird Feeding” for Dehner Garden Centers. Ultimately, two informative guide spots and an emotional image clip were produced. Starring, among others: a real pope and many flighty […]
Annual Report 2016
It’s all a matter of motivation.
To motivate employees, one could deliver eloquent speeches to the assembled team about the ‘existential importance of human capital for a company.’ One could pay bonuses, offer pats on the back, or hand out treats. Alternatively, one can demonstrate to employees that their daily work for clients achieves things far greater than they might ever […]
