Author: kainz

Image Campaign Yacht Engines

ONLY THE BEST OF EVERYTHING. For MTU’s “Yacht Engines” image campaign, the exclusivity expectations of the target group served as our campaign hook. What isn’t first-class doesn’t belong on board: We visualized this through the typical dismissive hand gesture, combined with the (slightly softened at the client’s request) apology “Sorry – MTU only!” Under this […]

Brand Positioning

A dream. It is one of the best things that can happen to an advertiser: Firstly, an ambitious client and a great product. Secondly, the desire for new brand positioning and a fresh communicative presence. We started by developing a new positioning. The result: Away from the product, towards a lifestyle. Towards a “space for […]

Development of the New Brand Identity

A HIDDEN CHAMPION REVEALS ITSELF. AND HOW! PFAFF is a global leader in the automotive supply industry among manufacturers of molds for body sealing systems. Thanks to the expertise of this Allgäu-based company, our car doors and convertible tops remain sealed. As is so often the case in our wonderful profession, we get to engage […]

Employee Motivation

THE POWER OF EMOTIONS. It is the employees who drive a company’s success. It is gratifying when management recognizes this—and wishes to reward it. Such was the case with MTU, which issued a pitch for an “employee film to motivate and raise awareness for customer satisfaction.” Our “Big Moments” concept did more than just convince […]

Image campaign “Service” for the Commercial Marine sector

SHOWING TRUE STATURE Our idea was to present MTU exactly as what it is in the commercial shipping sector: a performance and service giant. The integrated campaign launched with advertisements in international trade publications. A short film clip was also produced. MEASURABLY MORE. Through a direct mailing, prospective customers received a folding ruler long enough […]