SHOWING TRUE STATURE
Our idea was to present MTU exactly as what it is in the commercial shipping sector: a performance and service giant. The integrated campaign launched with advertisements in international trade publications. A short film clip was also produced.
MEASURABLY MORE.
Through a direct mailing, prospective customers received a folding ruler long enough for the EXTRA MILE—and, via a linked microsite, all the important information, data, and facts.
COMPOSED REALITY.
As "simple" as the idea was, its implementation was equally elaborate. All landscapes were created as CGI by a leading specialist from Hamburg. The four "giants"—real people photographed in a studio in front of a green screen—were later integrated into these virtual landscapes. The 3D compositings are true masterpieces.
THE MAKING-OF GULLIVER'S TRAVELS:
