The first association with the name “Wanzl” is always: “Shopping carts!”
But the company offers comprehensive, future-oriented ideas, the best service in shopfitting – and a product portfolio that includes far more than what first comes to mind.
Bringing all heterogeneous business and product areas together under one strategic umbrella—that was the goal of the brand process. Following a competitive analysis and Europe-wide target group interviews, kainz conducted a multi-day brand workshop that identified Wanzl’s strengths and distinctive features, values and differentiators. After evaluating the results, we defined a binding brand model that will lead Wanzl and its diverse product areas into the future. We are delighted with the fruitful and constructive collaboration!