Shower Competence Campaign
SHOW IMPACT! Not to focus (like almost all competitors) on the product and the showering process itself, but instead on all the positive effects that showering has on body and soul: That was our approach. It was captured in the campaign claim “INSPIRE YOURSELF” and a very distinctive visual implementation across all campaign stages. Island […]
Image Campaign Yacht Engines
ONLY THE BEST OF EVERYTHING. For MTU’s “Yacht Engines” image campaign, the exclusivity expectations of the target group served as our campaign hook. What isn’t first-class doesn’t belong on board: We visualized this through the typical dismissive hand gesture, combined with the (slightly softened at the client’s request) apology “Sorry – MTU only!” Under this […]
Employee Motivation
THE POWER OF EMOTIONS. It is the employees who drive a company’s success. It is gratifying when management recognizes this—and wishes to reward it. Such was the case with MTU, which issued a pitch for an “employee film to motivate and raise awareness for customer satisfaction.” Our “Big Moments” concept did more than just convince […]
Image campaign “Service” for the Commercial Marine sector
SHOWING TRUE STATURE Our idea was to present MTU exactly as what it is in the commercial shipping sector: a performance and service giant. The integrated campaign launched with advertisements in international trade publications. A short film clip was also produced. MEASURABLY MORE. Through a direct mailing, prospective customers received a folding ruler long enough […]
Retail Campaign
WANZL? PERHAPS YOU HAVE NEVER HEARD OF THEM. BUT YOU HAVE CERTAINLY TOUCHED THEIR PRODUCTS A THOUSAND TIMES. We suspect that you hold the most famous Wanzl product in your hands at least once a week: the shopping trolley. But Wanzl offers much more than these loyal helpers for supermarket shopping. As creative engineers, Wanzl […]
