360° Communication Strategy
SAIL DIFFERENT – A STATEMENT TO BE PROVEN. Living and working by the lake, as we do, it’s inevitable to become a seasoned sailor or water enthusiast. We were all the more enthusiastic to take on the task of revitalizing the BENTE yacht brand as part of a 360° communication strategy. What an exciting, unique, […]
Development of an anniversary book
75 YEARS OF WANZL – FROM THE GARAGE TO THE TOP OF THE WORLD There is probably no one who has not – even if certainly unconsciously – literally come into contact with Wanzl at some point. Because almost every shopping trolley that we push in front of us in supermarkets, drugstores, garden centres or […]
Updating the Communication Presence
A CLINIC AS A “PATIENT” WENDELSTEIN KLINIK came to us through the recommendation of a medical colleague. The clinic management, led by the chief physician, felt that the rather outdated clinic website was in urgent need of treatment—a diagnosis we were able to confirm after examining the “patient.”As always with such comprehensive projects, our first […]
MinTec Product Launch
UPGRADE FOR TAP WATER We have already had the opportunity to implement a number of interesting projects for the Swiss company ACLARIS. As one of the world’s leading providers of water filtration technologies, systems, and products, ACLARIS has now developed MinTec – a cartridge that not only filters regular tap water but also enriches it […]
Rebranding
COMMUNICATION – FRESHLY RENOVATED! The owner-managed Nuremberg family business LAUREO purchases properties in need of renovation that are difficult to market, restores and modernizes them, and then returns them to the market.The owners took the opening of a new company branch in Wasserburg on Lake Constance as an opportunity to declare their own somewhat aging […]
ALPLA Compaintion
Something of Their Own! ALPLA is actually a specialist in developing innovative packaging for clients from a wide range of industries. However, when an employee comes up with an idea for a great product of their own, they are happy to make an exception. ALPLA wanted not only to produce the innovative paint bucket set […]
ALPLA Sustainability
FROM MYTH TO REALITY Advertising is often accused of telling fairy tales – an accusation that was never true, and one we were able to thoroughly debunk in a major project. Our client ALPLA is one of the internationally leading manufacturers of plastic packaging and, for many years, has also been a globally active recycler […]
Launch Campaign “Kleines Helles”
A Child of Love In March 2017, Meckatzer Löwenbräu revived a beer legend that had existed until the 1980s: the MECKATZER Hell. This modern re-edition specifically targeted young beer enthusiasts – and was an instant hit. The new MECKATZER Hell and its youthful target group: it was a true love affair from the very beginning. […]
Strategic Realignment
7:1 FOR FIRE PROTECTION! One Seven compressed air foam extinguishing systems—the name may sound bulky, but the idea behind it is as simple as it is ingenious: one part water becomes seven parts of a special extinguishing foam. There is hardly a more efficient way to extinguish a fire! Since the fire protection specialist Schmitz […]
Image Campaign 2019/2020
Fire and Flame! Every two years, the Bavarian State Fire Brigade Association launches an image campaign, each focusing on a specific key theme. In the past, we had already conceived and successfully implemented several of these campaigns. For 2019/2020, the key themes were: strengthening volunteerism, raising awareness of voluntary service, and recruiting active members from […]
ALPLA Employer Branding Campaign
Top-tier – Also as an Employer! At ALPLA, we are forging our own professional path! Having started with a campaign for apprentice recruitment, we have successfully continued our trajectory and are now entrusted with a whole range of “grown-up” topics. This includes, for example, supporting ALPLA’s expansion process in the pharmaceutical packaging sector, but above […]
Brand Positioning
RETROSPECTIVE AND OUTLOOK Anyone who thinks “tractor” first when they hear “Fendt” has probably never been on a camping holiday. Because among campers and caravanners, Fendt-Caravans caravans are the ultimate.In 2020, the company, which actually belonged to the Fendt Group from 1970 to 1997 and therefore bears its name, is celebrating its 50th anniversary. For […]
