COMMUNICATION – FRESHLY RENOVATED!
The owner-managed Nuremberg family business LAUREO purchases properties in need of renovation that are difficult to market, restores and modernizes them, and then returns them to the market.
The owners took the opening of a new company branch in Wasserburg on Lake Constance as an opportunity to declare their own somewhat aging communicative presence a renovation project.
We began the modernization at the foundation—that is, with the logo—in order to subsequently redesign the entire corporate design.
OF OLD WALLS AND YOUNG PEOPLE
The newly defined CD rules were immediately implemented in the new edition of the image brochure. In terms of content, design, and text, everything was completely revised and made clearer, higher quality, and more emotional. The entrepreneurial family, which is already leading LAUREO in its second generation with as much expertise as heart, is moving much more into focus than before. The appropriate images were created during a professional photo shoot.
ALLOW US: LAUREO.
The new communicative presence was completed with a general overhaul of the business stationery. Because even in the digital age, this is still—literally!—the business card of a company.
