More action.
More straight talk.
More "plus."
The experts at Lülf+ always give their all. Reason enough for us to do the same: The new brand identity had to meet the standards of professionals while remaining accessible to non-specialists, naturally convince visually, and above all be thoroughly modernized—both in terms of design and technology.
OUR CLIENT
Leading company in needs planning and organization of general, non-military hazard prevention for fire departments, rescue services, and authorities with security responsibilities, as well as municipalities and industrial companies
OUR TASKS
Developing a new brand identity including new logo, web presence, and visual world
The same amount of information.
But presented much better.
Our goal was to present the extensive and very text-heavy content in a contemporary way: accessible and visually appealing for interested parties, while remaining well-founded and informative for professionals. To achieve this, we developed a friendlier, more emotional design with clear information levels and interactive elements that display additional content when needed. Behind the scenes, a modern content management system ensures that content is automatically delivered in the right places. Special attention was paid to the references: Thanks to filter options, users can now quickly find the projects relevant to them, while maintenance effort for the team remains minimal.
The logo is less.
The message is: "More."
Newly defined, freshly modernized, and reduced to the essentials: An equally pronounceable and literal plus point for the redesigned brand is the new logo, which makes the transformation from “LUELF & RINKE” to “Lülf+” that took place in 2020 unmistakable.
Logo redesign
Lülf+ is where it matters. That's exactly where we show them.
Naturally, an exciting new visual world is essential for the new brand identity. With partly extreme perspectives, light reflections, and mirror effects, we developed bright, modern visuals that authentically showcase the consultants. The images were created during a highly complex photo shoot involving around 20 Lülf+ employees: For four days, we were on location at 27 sites in Hamburg and Munich, including six fire stations, creating an enormous image pool with 22 subject areas and around 800 visuals!
CLIENT CONTACT
Managing Director CEO: Matthias Winterhalder
Division Manager: Nico Oestreich
Executive Assistant: Yasemin Tissen
THE KAINZ_TEAM
Consulting / Strategy / Project Management: Thomas Caprano
Art Direction Digital: Corinna Haberer
Graphic Design: Tanja Sladka, Lukas Heim
Copy: Susette Dieter
