More people. More stories. One identity.
Whether from exciting projects, daily work, or directly from the teams themselves: many truly good stories emerge every day in large companies. However, only a fraction of these often make it to social media. Not because there’s a lack of ideas – but because brand-compliant (!) content creation needs to be fast, yet also requires time. Time that the usually few people responsible for it often don’t have in their daily routine.
Democracy – now!
For our long-standing client ALPLA, we have now “democratized” social media. In other words: We have empowered the entire workforce to create content – without running the risk of the (pardon the expression!) “brand mush” being spoiled by too many cooks.
A central social media template enables employees in all 206 ALPLA branches around the globe to create posts quickly and easily. At the same time, it ensures that the corporate design is consistently maintained and that a consistent ALPLA presence is created across all social media channels.
Freedom and security.
The campaign was based on the global image campaign for print and web that we newly developed last year. We transferred its visual guiding principle into scalable, easy-to-use templates. Clear design rules make application possible even without prior design knowledge and virtually eliminate “errors.” All guidelines – as well as the deliberately provided creative freedom – are clearly explained in a comprehensive guide.
Win-win!
Ultimately, social media thus becomes not only faster and more diverse, but also more authentic – and last but not least, a real bonding factor: because those who can actively shape the identity of “their” company are very likely to identify more strongly with their company themselves.
A win for everyone!
CLIENT CONTACT
Online Marketing: Kauri Ramos, Patrick Schnetzer
THE KAINZ_TEAM
Consulting / Strategy: Thomas Caprano
Project Management / Traffic: Janin Vetterl
Creative Direction: Corinna Haberer
Art Direction: Markus Sänger
Graphic Design: Tanja Sladka / Enie Mulder
Text: Susette Dieter
