Double Gold for Weiss-Gold!
It’s not that we aren’t firmly convinced ourselves that we do good work for you. But when a critical jury confirms the special quality of a campaign and even deems it worthy of an award, that is, of course, always an extra confirmation for us.
What we developed and implemented for the 120th anniversary of Meckatzer Weiss-Gold was worth Double Gold to the jurors of the German Brand Award 2026.
Brand Experience of the Year
Brand Communication – 360° Campaign
We received the “Winner” award both in the category “Excellence in Brand Strategy and Creation – Brand Experience of the Year“ and in the category “Excellence in Brand Strategy and Creation – Brand Communication – 360° Campaign“.
Yes, we’re proud! And today we’re really popping the (crown) caps.
There’s always room for a beer.
True! In general – and especially for us, of course. Because “beer” has been one of our most important (and favourite) core competencies for many, many years. Especially with Meckatzer Löwenbräu, we’ve realised many great projects over time.
OUR CLIENT
One of the oldest, largest and most renowned regional breweries, family-run in the 4th generation
OUR TASKS
Market launch campaign for alcohol-free wheat beer, Hell 0.5 and 0.33, as well as the anniversary campaign “120 Years of Meckatzer Weiss-Gold”; concept, development and implementation of all offline and online measures (e.g. pack design, posters, ads, P.O.S. and sales promotion materials, flyers, etc.)
A3 POSTERS
BEER MATS
Bottle neck tags
Construction fence banner
Social media
RATZ-FATZ WALL
A look behind the scenes
CLIENT CONTACT
Owner, Managing Partner: Michael Weiß
THE KAINZ_TEAM
Consulting / Strategy: Robert Kainz
Project management / Traffic: Janin Vetterl / Bettina Hecht
Creative direction: Robert Kainz
Art direction: Corinna Haberer
Graphic design: Tanja Sladka / Lukas Heim
Copy: Robert Kainz / Susette Dieter
Junior copy: Korbinian Schöffel
PARTNERS
Photographer: Hari Pulko
