{"id":13663,"date":"2026-07-09T16:45:47","date_gmt":"2026-07-09T14:45:47","guid":{"rendered":"https:\/\/www.kainz.de\/development-of-a-new-brand-identity-3\/"},"modified":"2026-07-31T16:18:34","modified_gmt":"2026-07-31T14:18:34","slug":"development-of-a-new-brand-identity-3","status":"publish","type":"post","link":"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-3\/","title":{"rendered":"Development of a new brand identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13663\" class=\"elementor elementor-13663 elementor-13195\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7629b e-flex e-con-boxed e-con e-parent\" data-id=\"5c7629b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bcd0b2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2bcd0b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More action. <br>More straight talk. <br>More \"plus.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8671a9d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8671a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">The experts at L\u00fclf+ always give their all. Reason enough for us to do the same: The new brand identity had to meet the standards of professionals while remaining accessible to non-specialists, naturally convince visually, and above all be thoroughly modernized\u2014both in terms of design and technology. <\/p><p><strong>OUR CLIENT<\/strong> <br\/>Leading company in needs planning and organization of general, non-military hazard prevention for fire departments, rescue services, and authorities with security responsibilities, as well as municipalities and industrial companies<\/p><p><b>OUR TASKS<br\/><\/b>Developing a new brand identity including new logo, web presence, and visual world<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-168da51 elementor-widget elementor-widget-spacer\" data-id=\"168da51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce83dd0 e-flex e-con-boxed e-con e-parent\" data-id=\"ce83dd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76f4fe8 e-con-full e-transform e-flex e-con e-child\" data-id=\"76f4fe8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.0500000000000000444089209850062616169452667236328125,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30b6b86 elementor-widget elementor-widget-video\" data-id=\"30b6b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/luelf_home_web.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70686b4 e-con-full e-transform e-flex e-con e-child\" data-id=\"70686b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.0500000000000000444089209850062616169452667236328125,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d4c683 elementor-widget elementor-widget-video\" data-id=\"6d4c683\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/luelf_menu_web.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42b4819 e-flex e-con-boxed e-con e-parent\" data-id=\"42b4819\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea380f elementor-widget elementor-widget-spacer\" data-id=\"4ea380f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ba7872 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8ba7872\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The same amount of information. <br>But presented much better. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f15c72 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8f15c72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Our goal was to present the extensive and very text-heavy content in a contemporary way: accessible and visually appealing for interested parties, while remaining well-founded and informative for professionals. To achieve this, we developed a friendlier, more emotional design with clear information levels and interactive elements that display additional content when needed. Behind the scenes, a modern content management system ensures that content is automatically delivered in the right places. Special attention was paid to the references: Thanks to filter options, users can now quickly find the projects relevant to them, while maintenance effort for the team remains minimal.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-047a835 elementor-widget elementor-widget-spacer\" data-id=\"047a835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccaf6a5 e-flex e-con-boxed e-con e-parent\" data-id=\"ccaf6a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72c8a48 e-con-full e-transform e-flex e-con e-child\" data-id=\"72c8a48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.0500000000000000444089209850062616169452667236328125,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-455e267 elementor-widget elementor-widget-video\" data-id=\"455e267\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/luelf_referenzslider_web.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a99b61f e-con-full e-transform e-flex e-con e-child\" data-id=\"a99b61f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.0500000000000000444089209850062616169452667236328125,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab4c567 elementor-widget elementor-widget-video\" data-id=\"ab4c567\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/luelf_counter_web.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b70a204 e-flex e-con-boxed e-con e-parent\" data-id=\"b70a204\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e245384 elementor-widget elementor-widget-spacer\" data-id=\"e245384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44f4e80 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"44f4e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The logo is less. <br>The message is: \"More.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc7d60 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4cc7d60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Newly defined, freshly modernized, and reduced to the essentials: An equally pronounceable and literal plus point for the redesigned brand is the new logo, which makes the transformation from &#8220;LUELF &#038; RINKE&#8221; to &#8220;L\u00fclf+&#8221; that took place in 2020 unmistakable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c80a1 elementor-widget elementor-widget-spacer\" data-id=\"a2c80a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb9ee84 e-flex e-con-boxed e-con e-parent\" data-id=\"bb9ee84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2259f0e e-con-full e-flex e-con e-child\" data-id=\"2259f0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a1ec35 elementor-widget elementor-widget-image\" data-id=\"0a1ec35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/Logo_ALT_NEU.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Logo_OLD_NEW\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM2NDMsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9Mb2dvX0FMVF9ORVUud2VicCJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"319\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/Logo_ALT_NEU-1024x408.webp\" class=\"attachment-large size-large wp-image-13643\" alt=\"\" srcset=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/Logo_ALT_NEU-1024x408.webp 1024w, https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/Logo_ALT_NEU-300x119.webp 300w, https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/Logo_ALT_NEU-768x306.webp 768w, https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/Logo_ALT_NEU-1536x611.webp 1536w, https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/Logo_ALT_NEU.webp 1874w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f91a8e elementor-widget elementor-widget-text-editor\" data-id=\"5f91a8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Logo redesign<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c346be0 e-flex e-con-boxed e-con e-parent\" data-id=\"c346be0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66b5f6f elementor-widget elementor-widget-spacer\" data-id=\"66b5f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52843f9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"52843f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u00fclf+ is where it matters. That's exactly where we show them. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1a5ca6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b1a5ca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Naturally, an exciting new visual world is essential for the new brand identity. With partly extreme perspectives, light reflections, and mirror effects, we developed bright, modern visuals that authentically showcase the consultants. The images were created during a highly complex photo shoot involving around 20 L\u00fclf+ employees: For four days, we were on location at 27 sites in Hamburg and Munich, including six fire stations, creating an enormous image pool with 22 subject areas and around 800 visuals!  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d578e elementor-widget elementor-widget-spacer\" data-id=\"b1d578e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98f85f5 e-flex e-con-boxed e-con e-parent\" data-id=\"98f85f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2d598 elementor-widget elementor-widget-gallery\" data-id=\"1a2d598\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns_mobile&quot;:2,&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8,&quot;sizes&quot;:[]},&quot;columns&quot;:2,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_9064-scaled.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1a2d598\" data-elementor-lightbox-title=\"DSC_9064\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM2NDQsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9EU0NfOTA2NC1zY2FsZWQud2VicCIsInNsaWRlc2hvdyI6IjFhMmQ1OTgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_9064-1536x1024.webp\" data-width=\"1536\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_1664-scaled.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1a2d598\" data-elementor-lightbox-title=\"DSC_1664\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM2NDUsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9EU0NfMTY2NC1zY2FsZWQud2VicCIsInNsaWRlc2hvdyI6IjFhMmQ1OTgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_1664-1536x1024.webp\" data-width=\"1536\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_6261-scaled.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1a2d598\" data-elementor-lightbox-title=\"DSC_6261\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM2NDYsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9EU0NfNjI2MS1zY2FsZWQud2VicCIsInNsaWRlc2hvdyI6IjFhMmQ1OTgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_6261-1536x1024.webp\" data-width=\"1536\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_1474-scaled.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1a2d598\" data-elementor-lightbox-title=\"DSC_1474\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM2NDcsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9EU0NfMTQ3NC1zY2FsZWQud2VicCIsInNsaWRlc2hvdyI6IjFhMmQ1OTgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_1474-1536x1024.webp\" data-width=\"1536\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_0922-2-scaled.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1a2d598\" data-elementor-lightbox-title=\"DSC_0922-2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM2NDgsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9EU0NfMDkyMi0yLXNjYWxlZC53ZWJwIiwic2xpZGVzaG93IjoiMWEyZDU5OCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_0922-2-1536x1024.webp\" data-width=\"1536\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_6830_bearb-scaled.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1a2d598\" data-elementor-lightbox-title=\"DSC_6830_edit\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM2NDksInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9EU0NfNjgzMF9iZWFyYi1zY2FsZWQud2VicCIsInNsaWRlc2hvdyI6IjFhMmQ1OTgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_6830_bearb-1536x1079.webp\" data-width=\"1536\" data-height=\"1079\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_1568-2_bearb-scaled.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1a2d598\" data-elementor-lightbox-title=\"DSC_1568-2_edit\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM2NTAsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9EU0NfMTU2OC0yX2JlYXJiLXNjYWxlZC53ZWJwIiwic2xpZGVzaG93IjoiMWEyZDU5OCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_1568-2_bearb-1536x1045.webp\" data-width=\"1536\" data-height=\"1045\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_7392_bearb-scaled.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1a2d598\" data-elementor-lightbox-title=\"DSC_7392_edit\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM2NTEsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9EU0NfNzM5Ml9iZWFyYi1zY2FsZWQud2VicCIsInNsaWRlc2hvdyI6IjFhMmQ1OTgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_7392_bearb-1536x1065.webp\" data-width=\"1536\" data-height=\"1065\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_8329-scaled.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1a2d598\" data-elementor-lightbox-title=\"DSC_8329\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM2NTIsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9EU0NfODMyOS1zY2FsZWQud2VicCIsInNsaWRlc2hvdyI6IjFhMmQ1OTgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_8329-1536x1024.webp\" data-width=\"1536\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_8014-scaled.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1a2d598\" data-elementor-lightbox-title=\"DSC_8014\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM2NTMsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9EU0NfODAxNC1zY2FsZWQud2VicCIsInNsaWRlc2hvdyI6IjFhMmQ1OTgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_8014-1536x1024.webp\" data-width=\"1536\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_9670-scaled.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1a2d598\" data-elementor-lightbox-title=\"DSC_9670\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM2NTQsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9EU0NfOTY3MC1zY2FsZWQud2VicCIsInNsaWRlc2hvdyI6IjFhMmQ1OTgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_9670-1536x1024.webp\" data-width=\"1536\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_0148-scaled.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1a2d598\" data-elementor-lightbox-title=\"DSC_0148\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM2NTUsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9EU0NfMDE0OC1zY2FsZWQud2VicCIsInNsaWRlc2hvdyI6IjFhMmQ1OTgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/DSC_0148-1536x1024.webp\" data-width=\"1536\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4e42a elementor-widget elementor-widget-spacer\" data-id=\"7b4e42a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-358c941 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"358c941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A look behind the scenes:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe94757 elementor-widget elementor-widget-gallery\" data-id=\"fe94757\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns_mobile&quot;:3,&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8,&quot;sizes&quot;:[]},&quot;columns&quot;:3,&quot;columns_tablet&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/07\/IMG_1706.webp\" data-elementor-open-lightbox=\"yes\" 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class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0469eef e-flex e-con-boxed e-con e-parent\" data-id=\"0469eef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53dddb2 elementor-widget elementor-widget-spacer\" data-id=\"53dddb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d08684a elementor-widget elementor-widget-text-editor\" data-id=\"d08684a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>CLIENT CONTACT<\/b><\/p><p>Managing Director CEO: Matthias Winterhalder<br\/>Division Manager: Nico Oestreich<br\/>Executive Assistant: Yasemin Tissen<\/p><p><b>THE KAINZ_TEAM<\/b><\/p><p>Consulting \/ Strategy \/ Project Management: Thomas Caprano<br\/>Art Direction Digital: Corinna Haberer<br\/>Graphic Design: Tanja Sladka, Lukas Heim<br\/>Copy: Susette Dieter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>More action. 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OUR [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13662,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100,105,109],"tags":[158],"class_list":["post-13663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management","category-cases","category-web","tag-luelf"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Development of a new brand identity - kainz_werbeagentur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Development of a new brand identity - kainz_werbeagentur\" \/>\n<meta property=\"og:description\" content=\"More action. 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