{"id":12686,"date":"2016-10-30T15:43:00","date_gmt":"2016-10-30T14:43:00","guid":{"rendered":"https:\/\/www.kainz.de\/shopping-carts-wanzl-brand-consulting-kainz\/"},"modified":"2026-06-30T16:10:29","modified_gmt":"2026-06-30T14:10:29","slug":"shopping-carts-wanzl-brand-consulting-kainz","status":"publish","type":"post","link":"https:\/\/www.kainz.de\/en\/shopping-carts-wanzl-brand-consulting-kainz\/","title":{"rendered":"Shopping carts: WANZL. Brand consulting: Kainz."},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"970\" height=\"546\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2023\/06\/wanzl_blogpost.jpg\" alt=\"\" class=\"wp-image-1226\" srcset=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2023\/06\/wanzl_blogpost.jpg 970w, https:\/\/www.kainz.de\/wp-content\/uploads\/2023\/06\/wanzl_blogpost-300x169.jpg 300w, https:\/\/www.kainz.de\/wp-content\/uploads\/2023\/06\/wanzl_blogpost-768x432.jpg 768w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The first association with the name \u201cWanzl\u201d is always: &#8220;Shopping carts!&#8221; <br\/>But the company offers comprehensive, future-oriented ideas, the best service in shopfitting \u2013 and a product portfolio that includes far more than what first comes to mind. <br\/> Bringing all heterogeneous business and product areas together under one strategic umbrella\u2014that was the goal of the brand process. Following a competitive analysis and Europe-wide target group interviews, kainz conducted a multi-day brand workshop that identified Wanzl\u2019s strengths and distinctive features, values and differentiators. After evaluating the results, we defined a binding brand model that will lead Wanzl and its diverse product areas into the future. We are delighted with the fruitful and constructive collaboration!   <\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Kainz for Wanzl<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The first association with the name \u201cWanzl\u201d is always: &#8220;Shopping carts!&#8221; But the company offers comprehensive, future-oriented ideas, the best service in shopfitting \u2013 and a product portfolio that includes far more than what first comes to mind. Bringing all heterogeneous business and product areas together under one strategic umbrella\u2014that was the goal of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[162],"tags":[],"class_list":["post-12686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shopping carts: WANZL. 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