{"id":12094,"date":"2026-05-20T08:50:00","date_gmt":"2026-05-20T06:50:00","guid":{"rendered":"https:\/\/www.kainz.de\/launch-campaign-for-wheat-beer-non-alcoholic\/"},"modified":"2026-06-26T17:24:11","modified_gmt":"2026-06-26T15:24:11","slug":"launch-campaign-for-wheat-beer-non-alcoholic","status":"publish","type":"post","link":"https:\/\/www.kainz.de\/en\/launch-campaign-for-wheat-beer-non-alcoholic\/","title":{"rendered":"Launch Campaign for Wheat Beer Non-Alcoholic"},"content":{"rendered":"\t\t
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NOTHING VENTURED, NOTHING GAINED.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We were commissioned to implement the launch campaign for \"Meckatzer Weizen Alkoholfrei\" for Meckatzer L\u00f6wenbr\u00e4u. We successfully won the pitch against a well-known Munich agency. This was not only particularly gratifying but also served as a validation of our sometimes quite unconventional way of working... <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Straight to the heart.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We wanted to present our emotional campaign approach in a way that would take the hearts of the Meckatzer people by storm. That is why we invested in a professional layout shoot. On the last beautiful day of summer, we gathered all our photogenic friends and staged our idea in a meadow overlooking Lake Constance. A complete success! The Meckatzer team felt understood, were enthusiastic\u2014and adopted our layout motifs almost unchanged for the subsequent campaign. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This is exactly the lifestyle we need: lightness, enjoyment, community.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SALES REPRESENTATIVE
MECKATZER L\u00d6WENBR\u00c4U<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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A success!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Very soon after the introduction of the new Meckatzer Wheat Beer Non-Alcoholic, it became clear: both the beer and the campaign had struck exactly the right chord (and taste) with beer connoisseurs. Implementation included materials and promotions for the POS, large-scale billboards and advertisements, a film clip, and a dedicated microsite with an online sweepstakes. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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CLEAR THE WAY FOR NON-ALCOHOLIC WHEAT BEER!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A beer that is ideal for drivers belongs on the road! The promotion vehicles, wrapped in the campaign look, create an appetite for carefree wheat beer enjoyment. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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NOTHING VENTURED, NOTHING GAINED. We were commissioned to implement the launch campaign for “Meckatzer Weizen Alkoholfrei” for Meckatzer L\u00f6wenbr\u00e4u. We successfully won the pitch against a well-known Munich agency. This was not only particularly gratifying but also served as a validation of our sometimes quite unconventional way of working… Straight to the heart. We wanted […]<\/p>\n","protected":false},"author":2,"featured_media":12093,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105,111,104,102,109],"tags":[106],"class_list":["post-12094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-film","category-p-o-s","category-print","category-web","tag-meckatzer-loewenbraeu"],"acf":[],"yoast_head":"\nLaunch Campaign for Wheat Beer Non-Alcoholic - kainz_werbeagentur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kainz.de\/en\/launch-campaign-for-wheat-beer-non-alcoholic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Launch Campaign for Wheat Beer Non-Alcoholic - kainz_werbeagentur\" \/>\n<meta property=\"og:description\" content=\"NOTHING VENTURED, NOTHING GAINED. We were commissioned to implement the launch campaign for “Meckatzer Weizen Alkoholfrei” for Meckatzer L\u00f6wenbr\u00e4u. We successfully won the pitch against a well-known Munich agency. This was not only particularly gratifying but also served as a validation of our sometimes quite unconventional way of working… Straight to the heart. 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