{"id":12054,"date":"2026-05-20T09:20:00","date_gmt":"2026-05-20T07:20:00","guid":{"rendered":"https:\/\/www.kainz.de\/brandbook\/"},"modified":"2026-06-26T17:14:51","modified_gmt":"2026-06-26T15:14:51","slug":"brandbook","status":"publish","type":"post","link":"https:\/\/www.kainz.de\/en\/brandbook\/","title":{"rendered":"Brandbook"},"content":{"rendered":"\t\t
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THE BOOK OF THE BRAND.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Since 2013, HANSA Armaturen GmbH, together with the Finnish faucet manufacturer Oras, has formed the new Oras Group. The core, promise, values, mission, and vision of this new brand were jointly developed and defined by both companies. They are expressed in a brandbook that we had the privilege to conceive and implement. What a challenging and rewarding task! <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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FINDING THE ONE.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The brand messages were given. Our task was to convey them appropriately in book form. But how? Which formats are suitable? Which paper, which type of processing supports the statements? Which design, typographic, and visual concept can both function and fascinate? Many drafts were created, tested, discussed, and discarded before THE ONE solution was found. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE BALTIC FEELING.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Some of the associative photos were shot specifically for the book: not only on the Swabian Sea but also on the Baltic Sea. After all, Finland itself is also a Baltic Sea neighbor... <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Before<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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After<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sometimes we even relocate Finland to the middle of Lindau. And hardly anyone notices. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marcel Mayer, Photographer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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THE BOOK OF BOOKS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reflecting the significance of the \u201cbrand bible,\u201d the layout and production are elaborate and high-quality. The cover and slipcase were handcrafted. The edition is limited to an exclusive 165 copies. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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THE BOOK OF THE BRAND. Since 2013, HANSA Armaturen GmbH, together with the Finnish faucet manufacturer Oras, has formed the new Oras Group. The core, promise, values, mission, and vision of this new brand were jointly developed and defined by both companies. They are expressed in a brandbook that we had the privilege to conceive […]<\/p>\n","protected":false},"author":2,"featured_media":12053,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100,105,108,102],"tags":[151],"class_list":["post-12054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management","category-cases","category-logo-development","category-print","tag-oras-group"],"acf":[],"yoast_head":"\nBrandbook - kainz_werbeagentur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kainz.de\/en\/brandbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandbook - kainz_werbeagentur\" \/>\n<meta property=\"og:description\" content=\"THE BOOK OF THE BRAND. Since 2013, HANSA Armaturen GmbH, together with the Finnish faucet manufacturer Oras, has formed the new Oras Group. The core, promise, values, mission, and vision of this new brand were jointly developed and defined by both companies. They are expressed in a brandbook that we had the privilege to conceive […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kainz.de\/en\/brandbook\/\" \/>\n<meta property=\"og:site_name\" content=\"kainz_werbeagentur\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KainzWerbeagentur\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-20T07:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T15:14:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/10\/36A2678.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1323\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"kainz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kainz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/brandbook\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/brandbook\\\/\"},\"author\":{\"name\":\"kainz\",\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/#\\\/schema\\\/person\\\/adb3335cf95d950bad12cc32c5e32b0f\"},\"headline\":\"Brandbook\",\"datePublished\":\"2026-05-20T07:20:00+00:00\",\"dateModified\":\"2026-06-26T15:14:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/brandbook\\\/\"},\"wordCount\":209,\"publisher\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/brandbook\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kainz.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/36A2678.webp\",\"keywords\":[\"Oras Group\"],\"articleSection\":[\"Brand management\",\"Cases\",\"Logo development\",\"Print\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/brandbook\\\/\",\"url\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/brandbook\\\/\",\"name\":\"Brandbook - 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Since 2013, HANSA Armaturen GmbH, together with the Finnish faucet manufacturer Oras, has formed the new Oras Group. The core, promise, values, mission, and vision of this new brand were jointly developed and defined by both companies. 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