{"id":11749,"date":"2026-05-20T11:10:00","date_gmt":"2026-05-20T09:10:00","guid":{"rendered":"https:\/\/www.kainz.de\/rebranding\/"},"modified":"2026-06-26T16:11:02","modified_gmt":"2026-06-26T14:11:02","slug":"rebranding","status":"publish","type":"post","link":"https:\/\/www.kainz.de\/en\/rebranding\/","title":{"rendered":"Rebranding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11749\" class=\"elementor elementor-11749 elementor-7694\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4dabb3 e-flex e-con-boxed e-con e-parent\" data-id=\"c4dabb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-578efb5 elementor-widget elementor-widget-heading\" data-id=\"578efb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COMMUNICATION \u2013 FRESHLY RENOVATED!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd8743 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0cd8743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The owner-managed Nuremberg family business LAUREO purchases properties in need of renovation that are difficult to market, restores and modernizes them, and then returns them to the market.<br\/>The owners took the opening of a new company branch in Wasserburg on Lake Constance as an opportunity to declare their own somewhat aging communicative presence a renovation project.<br\/>We began the modernization at the foundation\u2014that is, with the logo\u2014in order to subsequently redesign the entire corporate design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e7c70 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"61e7c70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2384df6 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"2384df6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2023\/07\/Logo-Ueberarbeitung-1024x614.jpg\" class=\"attachment-large size-large wp-image-11742\" alt=\"\" srcset=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2023\/07\/Logo-Ueberarbeitung-1024x614.jpg 1024w, https:\/\/www.kainz.de\/wp-content\/uploads\/2023\/07\/Logo-Ueberarbeitung-300x180.jpg 300w, https:\/\/www.kainz.de\/wp-content\/uploads\/2023\/07\/Logo-Ueberarbeitung-768x461.jpg 768w, https:\/\/www.kainz.de\/wp-content\/uploads\/2023\/07\/Logo-Ueberarbeitung-1536x921.jpg 1536w, https:\/\/www.kainz.de\/wp-content\/uploads\/2023\/07\/Logo-Ueberarbeitung-2048x1229.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac7bf8 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"cac7bf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbec077 elementor-widget__width-initial elementor--h-position-center elementor--v-position-middle elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"cbec077\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;dots&quot;,&quot;transition&quot;:&quot;fade&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slider\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-54e03e0 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"LAUREO Brochure\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-27244e5 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"LAUREO_Broschu\u0308re_Innen_1\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-279164a swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"LAUREO_Broschu\u0308re_Innen_2\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-3c6564a swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"LAUREO_Broschu\u0308re_Innen_3\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d8f5a elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"27d8f5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad3e58 elementor-widget elementor-widget-heading\" data-id=\"1ad3e58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OF OLD WALLS AND YOUNG PEOPLE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287a686 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"287a686\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The newly defined CD rules were immediately implemented in the new edition of the image brochure. In terms of content, design, and text, everything was completely revised and made clearer, higher quality, and more emotional. The entrepreneurial family, which is already leading LAUREO in its second generation with as much expertise as heart, is moving much more into focus than before. The appropriate images were created during a professional photo shoot.   <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98a17fe elementor-widget elementor-widget-spacer\" data-id=\"98a17fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35bc9a2 e-flex e-con-boxed e-con e-parent\" data-id=\"35bc9a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b1b1c73 e-con-full e-flex e-con e-child\" data-id=\"b1b1c73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aaf19f elementor-widget elementor-widget-image\" data-id=\"3aaf19f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2023\/07\/Business_Card_Mockup_kleiner-1024x683.jpg\" class=\"attachment-large size-large wp-image-11747\" alt=\"\" srcset=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2023\/07\/Business_Card_Mockup_kleiner-1024x683.jpg 1024w, https:\/\/www.kainz.de\/wp-content\/uploads\/2023\/07\/Business_Card_Mockup_kleiner-300x200.jpg 300w, https:\/\/www.kainz.de\/wp-content\/uploads\/2023\/07\/Business_Card_Mockup_kleiner-768x512.jpg 768w, https:\/\/www.kainz.de\/wp-content\/uploads\/2023\/07\/Business_Card_Mockup_kleiner-1536x1024.jpg 1536w, https:\/\/www.kainz.de\/wp-content\/uploads\/2023\/07\/Business_Card_Mockup_kleiner.jpg 1650w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6940d elementor-widget elementor-widget-heading\" data-id=\"5c6940d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ALLOW US: LAUREO.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa0a1b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2fa0a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The new communicative presence was completed with a general overhaul of the business stationery. Because even in the digital age, this is still\u2014literally!\u2014the business card of a company.  <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>COMMUNICATION \u2013 FRESHLY RENOVATED! The owner-managed Nuremberg family business LAUREO purchases properties in need of renovation that are difficult to market, restores and modernizes them, and then returns them to the market.The owners took the opening of a new company branch in Wasserburg on Lake Constance as an opportunity to declare their own somewhat aging [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11748,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105,108,102],"tags":[139],"class_list":["post-11749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-logo-development","category-print","tag-laureo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rebranding - kainz_werbeagentur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kainz.de\/en\/rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding - kainz_werbeagentur\" \/>\n<meta property=\"og:description\" content=\"COMMUNICATION \u2013 FRESHLY RENOVATED! The owner-managed Nuremberg family business LAUREO purchases properties in need of renovation that are difficult to market, restores and modernizes them, and then returns them to the market.The owners took the opening of a new company branch in Wasserburg on Lake Constance as an opportunity to declare their own somewhat aging [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kainz.de\/en\/rebranding\/\" \/>\n<meta property=\"og:site_name\" content=\"kainz_werbeagentur\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KainzWerbeagentur\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-20T09:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T14:11:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/10\/AdobeStock_308686096_web.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"kainz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kainz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/rebranding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/rebranding\\\/\"},\"author\":{\"name\":\"kainz\",\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/#\\\/schema\\\/person\\\/adb3335cf95d950bad12cc32c5e32b0f\"},\"headline\":\"Rebranding\",\"datePublished\":\"2026-05-20T09:10:00+00:00\",\"dateModified\":\"2026-06-26T14:11:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/rebranding\\\/\"},\"wordCount\":192,\"publisher\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/rebranding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kainz.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/AdobeStock_308686096_web.webp\",\"keywords\":[\"LAUREO\"],\"articleSection\":[\"Cases\",\"Logo development\",\"Print\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/rebranding\\\/\",\"url\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/rebranding\\\/\",\"name\":\"Rebranding - 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