{"id":11659,"date":"2026-05-20T13:00:00","date_gmt":"2026-05-20T11:00:00","guid":{"rendered":"https:\/\/www.kainz.de\/development-of-a-new-brand-identity-2\/"},"modified":"2026-06-26T15:37:05","modified_gmt":"2026-06-26T13:37:05","slug":"development-of-a-new-brand-identity-2","status":"publish","type":"post","link":"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-2\/","title":{"rendered":"Development of a new brand identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11659\" class=\"elementor elementor-11659 elementor-7806\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37b5ead e-flex e-con-boxed e-con e-parent\" data-id=\"37b5ead\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-504b9ee elementor-widget elementor-widget-heading\" data-id=\"504b9ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201chidden champions\u201d \nmeans \nUNDERSTATEMENT\nMADE VISIBLE for us.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b6f23 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d5b6f23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Global market leaders whose names are largely unknown: there are quite a few in our region. We love giving the often (far too) understated \u201cHidden Champions\u201d the stage they deserve. <\/p><p><b>OUR CLIENT<br\/><\/b>Technology and market leader in injection-moulded plastic packaging solutions; a mid-sized, internationally active family business from the Allg\u00e4u region<\/p><p><b>OUR TASKS<br\/><\/b>Developing a new brand identity, from logo modification through to the website<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da448b9 elementor-widget elementor-widget-image\" data-id=\"da448b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"609\" height=\"198\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Novoplast_Logo_Rechts_Blau.webp\" class=\"attachment-large size-large wp-image-11654\" alt=\"\" srcset=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Novoplast_Logo_Rechts_Blau.webp 609w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Novoplast_Logo_Rechts_Blau-300x98.webp 300w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9981530 elementor-widget elementor-widget-spacer\" data-id=\"9981530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb50cc3 e-flex e-con-boxed e-con e-parent\" data-id=\"eb50cc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09248ec e-con-full e-flex e-con e-child\" data-id=\"09248ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-186112e elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"186112e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/novoplast.de\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"664\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Novoplast_Website-1024x850.webp\" class=\"attachment-large size-large wp-image-11655\" alt=\"\" srcset=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Novoplast_Website-1024x850.webp 1024w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Novoplast_Website-300x249.webp 300w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Novoplast_Website-768x638.webp 768w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Novoplast_Website-1536x1275.webp 1536w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Novoplast_Website-2048x1701.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac54c0e elementor-widget elementor-widget-text-editor\" data-id=\"ac54c0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Website<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6c8fc elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1a6c8fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/novoplast.de\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" width=\"487px\" height=\"487px\" viewBox=\"0 0 487 487\" style=\"enable-background:new 0 0 487 487;\" xml:space=\"preserve\"><g>\t<path d=\"M482,234.839l-116.5-67.261c-4.783-2.761-10.898-1.122-13.66,3.66c-2.762,4.783-1.122,10.898,3.66,13.66l84.213,48.62H10   c-5.523,0-10,4.478-10,10c0,5.521,4.477,10,10,10h429.646L355.5,302.101c-4.783,2.762-6.422,8.877-3.66,13.66   c1.853,3.208,5.213,5.002,8.669,5.002c1.696,0,3.416-0.434,4.991-1.342L482,252.159c3.094-1.786,5-5.088,5-8.66   C487,239.927,485.094,236.625,482,234.839z\"><\/path><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-faa4fb4 e-con-full e-flex e-con e-child\" data-id=\"faa4fb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f5f96 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"f3f5f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Montage_Novoplast_Kuehlbox_Intern-Mitarbeiter_23-10-23.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Montage_Novoplast_K\u00fchlbox_Intern-Mitarbeiter_23-10-23\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE2NTYsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA1XC9Nb250YWdlX05vdm9wbGFzdF9LdWVobGJveF9JbnRlcm4tTWl0YXJiZWl0ZXJfMjMtMTAtMjMud2VicCJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Montage_Novoplast_Kuehlbox_Intern-Mitarbeiter_23-10-23-1024x614.webp\" class=\"attachment-large size-large wp-image-11656\" alt=\"\" srcset=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Montage_Novoplast_Kuehlbox_Intern-Mitarbeiter_23-10-23-1024x614.webp 1024w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Montage_Novoplast_Kuehlbox_Intern-Mitarbeiter_23-10-23-300x180.webp 300w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Montage_Novoplast_Kuehlbox_Intern-Mitarbeiter_23-10-23-768x460.webp 768w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Montage_Novoplast_Kuehlbox_Intern-Mitarbeiter_23-10-23-1536x921.webp 1536w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Montage_Novoplast_Kuehlbox_Intern-Mitarbeiter_23-10-23-2048x1228.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8553a elementor-widget elementor-widget-text-editor\" data-id=\"5a8553a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Employee mailing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2710350 e-flex e-con-boxed e-con e-parent\" data-id=\"2710350\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9cfef2 elementor-widget elementor-widget-spacer\" data-id=\"e9cfef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb7300 elementor-widget elementor-widget-image\" data-id=\"3fb7300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Freisteller_Poster.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Freisteller_Poster\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE2NTcsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA1XC9GcmVpc3RlbGxlcl9Qb3N0ZXIud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"499\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Freisteller_Poster-1024x639.webp\" class=\"attachment-large size-large wp-image-11657\" alt=\"\" srcset=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Freisteller_Poster-1024x639.webp 1024w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Freisteller_Poster-300x187.webp 300w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Freisteller_Poster-768x479.webp 768w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Freisteller_Poster-1536x958.webp 1536w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Freisteller_Poster-2048x1277.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ed560 elementor-widget elementor-widget-spacer\" data-id=\"c7ed560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c323b2c e-flex e-con-boxed e-con e-parent\" data-id=\"c323b2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0f24259 e-con-full e-flex e-con e-child\" data-id=\"0f24259\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f370fe1 elementor-widget elementor-widget-spacer\" data-id=\"f370fe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59e9618 e-flex e-con-boxed e-con e-parent\" data-id=\"59e9618\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b96b24 elementor-widget elementor-widget-spacer\" data-id=\"3b96b24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a101d29 elementor-widget elementor-widget-text-editor\" data-id=\"a101d29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>CLIENT CONTACTS<br\/><\/b>Managing Director: Murat Yavuz<br\/>Member of the Management Board: Vera Kowitz<\/p><p><b>The kainz_team<\/b><\/p><p>Consulting \/ Strategy: Thomas Caprano<br\/>Project Management \/ Traffic: Janin Vetterl<br\/>Creative Direction: Robert Kainz<br\/>Art Direction Print \/ Film: Markus S\u00e4nger<br\/>Art Direction Digital: Corinna Haberer<br\/>Graphic Design Print \/ Digital: Lukas Heim<br\/>Copy: Susette Dieter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201chidden champions\u201d means UNDERSTATEMENT MADE VISIBLE for us. Global market leaders whose names are largely unknown: there are quite a few in our region. We love giving the often (far too) understated \u201cHidden Champions\u201d the stage they deserve. OUR CLIENTTechnology and market leader in injection-moulded plastic packaging solutions; a mid-sized, internationally active family business from [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100,105,103,114,111,108,124,102,109],"tags":[130],"class_list":["post-11659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management","category-cases","category-employer-branding","category-event","category-film","category-logo-development","category-ppt-concepts","category-print","category-web","tag-novoplast-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Development of a new brand identity - kainz_werbeagentur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Development of a new brand identity - kainz_werbeagentur\" \/>\n<meta property=\"og:description\" content=\"\u201chidden champions\u201d means UNDERSTATEMENT MADE VISIBLE for us. Global market leaders whose names are largely unknown: there are quite a few in our region. We love giving the often (far too) understated \u201cHidden Champions\u201d the stage they deserve. OUR CLIENTTechnology and market leader in injection-moulded plastic packaging solutions; a mid-sized, internationally active family business from [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-2\/\" \/>\n<meta property=\"og:site_name\" content=\"kainz_werbeagentur\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KainzWerbeagentur\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-20T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T13:37:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Novoplast_Hauptmotiv.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"kainz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kainz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/development-of-a-new-brand-identity-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/development-of-a-new-brand-identity-2\\\/\"},\"author\":{\"name\":\"kainz\",\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/#\\\/schema\\\/person\\\/adb3335cf95d950bad12cc32c5e32b0f\"},\"headline\":\"Development of a new brand identity\",\"datePublished\":\"2026-05-20T11:00:00+00:00\",\"dateModified\":\"2026-06-26T13:37:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/development-of-a-new-brand-identity-2\\\/\"},\"wordCount\":126,\"publisher\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/development-of-a-new-brand-identity-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kainz.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Novoplast_Hauptmotiv.webp\",\"keywords\":[\"Novoplast Packaging\"],\"articleSection\":[\"Brand management\",\"Cases\",\"Employer branding\",\"Event\",\"Film\",\"Logo development\",\"PPT concepts\",\"Print\",\"Web\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/development-of-a-new-brand-identity-2\\\/\",\"url\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/development-of-a-new-brand-identity-2\\\/\",\"name\":\"Development of a new brand identity - kainz_werbeagentur\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/development-of-a-new-brand-identity-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/development-of-a-new-brand-identity-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kainz.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Novoplast_Hauptmotiv.webp\",\"datePublished\":\"2026-05-20T11:00:00+00:00\",\"dateModified\":\"2026-06-26T13:37:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/development-of-a-new-brand-identity-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.kainz.de\\\/en\\\/development-of-a-new-brand-identity-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/development-of-a-new-brand-identity-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.kainz.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Novoplast_Hauptmotiv.webp\",\"contentUrl\":\"https:\\\/\\\/www.kainz.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Novoplast_Hauptmotiv.webp\",\"width\":2500,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/development-of-a-new-brand-identity-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Development of a new brand identity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/\",\"name\":\"kainz_werbeagentur\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/#organization\",\"name\":\"kainz_werbeagentur\",\"url\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.kainz.de\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/logo_kainz.webp\",\"contentUrl\":\"https:\\\/\\\/www.kainz.de\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/logo_kainz.webp\",\"width\":1500,\"height\":156,\"caption\":\"kainz_werbeagentur\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/KainzWerbeagentur\\\/\",\"https:\\\/\\\/www.youtube.com\\\/kainzwerb\",\"https:\\\/\\\/www.instagram.com\\\/kainz_werbeagentur\\\/\",\"https:\\\/\\\/de.linkedin.com\\\/company\\\/kainz-werbeagentur\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/#\\\/schema\\\/person\\\/adb3335cf95d950bad12cc32c5e32b0f\",\"name\":\"kainz\",\"url\":\"https:\\\/\\\/www.kainz.de\\\/en\\\/author\\\/kainz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Development of a new brand identity - kainz_werbeagentur","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-2\/","og_locale":"en_US","og_type":"article","og_title":"Development of a new brand identity - kainz_werbeagentur","og_description":"\u201chidden champions\u201d means UNDERSTATEMENT MADE VISIBLE for us. Global market leaders whose names are largely unknown: there are quite a few in our region. We love giving the often (far too) understated \u201cHidden Champions\u201d the stage they deserve. OUR CLIENTTechnology and market leader in injection-moulded plastic packaging solutions; a mid-sized, internationally active family business from [&hellip;]","og_url":"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-2\/","og_site_name":"kainz_werbeagentur","article_publisher":"https:\/\/www.facebook.com\/KainzWerbeagentur\/","article_published_time":"2026-05-20T11:00:00+00:00","article_modified_time":"2026-06-26T13:37:05+00:00","og_image":[{"width":2500,"height":1500,"url":"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Novoplast_Hauptmotiv.webp","type":"image\/webp"}],"author":"kainz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"kainz","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-2\/#article","isPartOf":{"@id":"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-2\/"},"author":{"name":"kainz","@id":"https:\/\/www.kainz.de\/en\/#\/schema\/person\/adb3335cf95d950bad12cc32c5e32b0f"},"headline":"Development of a new brand identity","datePublished":"2026-05-20T11:00:00+00:00","dateModified":"2026-06-26T13:37:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-2\/"},"wordCount":126,"publisher":{"@id":"https:\/\/www.kainz.de\/en\/#organization"},"image":{"@id":"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Novoplast_Hauptmotiv.webp","keywords":["Novoplast Packaging"],"articleSection":["Brand management","Cases","Employer branding","Event","Film","Logo development","PPT concepts","Print","Web"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-2\/","url":"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-2\/","name":"Development of a new brand identity - kainz_werbeagentur","isPartOf":{"@id":"https:\/\/www.kainz.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-2\/#primaryimage"},"image":{"@id":"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Novoplast_Hauptmotiv.webp","datePublished":"2026-05-20T11:00:00+00:00","dateModified":"2026-06-26T13:37:05+00:00","breadcrumb":{"@id":"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-2\/#primaryimage","url":"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Novoplast_Hauptmotiv.webp","contentUrl":"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Novoplast_Hauptmotiv.webp","width":2500,"height":1500},{"@type":"BreadcrumbList","@id":"https:\/\/www.kainz.de\/en\/development-of-a-new-brand-identity-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.kainz.de\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Development of a new brand identity"}]},{"@type":"WebSite","@id":"https:\/\/www.kainz.de\/en\/#website","url":"https:\/\/www.kainz.de\/en\/","name":"kainz_werbeagentur","description":"","publisher":{"@id":"https:\/\/www.kainz.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kainz.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.kainz.de\/en\/#organization","name":"kainz_werbeagentur","url":"https:\/\/www.kainz.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kainz.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.kainz.de\/wp-content\/uploads\/2022\/08\/logo_kainz.webp","contentUrl":"https:\/\/www.kainz.de\/wp-content\/uploads\/2022\/08\/logo_kainz.webp","width":1500,"height":156,"caption":"kainz_werbeagentur"},"image":{"@id":"https:\/\/www.kainz.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/KainzWerbeagentur\/","https:\/\/www.youtube.com\/kainzwerb","https:\/\/www.instagram.com\/kainz_werbeagentur\/","https:\/\/de.linkedin.com\/company\/kainz-werbeagentur"]},{"@type":"Person","@id":"https:\/\/www.kainz.de\/en\/#\/schema\/person\/adb3335cf95d950bad12cc32c5e32b0f","name":"kainz","url":"https:\/\/www.kainz.de\/en\/author\/kainz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.kainz.de\/en\/wp-json\/wp\/v2\/posts\/11659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kainz.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kainz.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kainz.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kainz.de\/en\/wp-json\/wp\/v2\/comments?post=11659"}],"version-history":[{"count":1,"href":"https:\/\/www.kainz.de\/en\/wp-json\/wp\/v2\/posts\/11659\/revisions"}],"predecessor-version":[{"id":11660,"href":"https:\/\/www.kainz.de\/en\/wp-json\/wp\/v2\/posts\/11659\/revisions\/11660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kainz.de\/en\/wp-json\/wp\/v2\/media\/11658"}],"wp:attachment":[{"href":"https:\/\/www.kainz.de\/en\/wp-json\/wp\/v2\/media?parent=11659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kainz.de\/en\/wp-json\/wp\/v2\/categories?post=11659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kainz.de\/en\/wp-json\/wp\/v2\/tags?post=11659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}