{"id":11636,"date":"2026-05-20T13:20:00","date_gmt":"2026-05-20T11:20:00","guid":{"rendered":"https:\/\/www.kainz.de\/development-of-a-brand-name-logo-and-event-motto-for-the-new-trade-fair-concept\/"},"modified":"2026-06-26T15:30:54","modified_gmt":"2026-06-26T13:30:54","slug":"development-of-a-brand-name-logo-and-event-motto-for-the-new-trade-fair-concept","status":"publish","type":"post","link":"https:\/\/www.kainz.de\/en\/development-of-a-brand-name-logo-and-event-motto-for-the-new-trade-fair-concept\/","title":{"rendered":"Development of a brand name, logo, and event motto for the new trade fair concept"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11636\" class=\"elementor elementor-11636 elementor-7867\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b98f41b e-flex e-con-boxed e-con e-parent\" data-id=\"b98f41b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e52c1d0 elementor-widget elementor-widget-heading\" data-id=\"e52c1d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TRIPLE EXPERTISE.\nTRIPLE OPPORTUNITIES.\nTRIPLE STRENGTH PERFORMANCE.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef0119b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ef0119b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the completely redesigned &#8220;in-house exhibition&#8221; TRIALOGE, we provided the full range of resources and measures: from the initial save-the-date to the follow-up feedback questionnaire. A prime example of 360\u00b0 communication!<\/p><p><b>OUR CLIENT<span class=\"Apple-converted-space\"> <br\/><\/span><\/b>A specially developed trade fair concept (TRIALOGE) by and for the three leading associations in the food industry &#8211; AFMO, GILDE, and TIFA<\/p><p><b>OUR TASKS<br\/><\/b>Development of a brand name, logo, and event motto for the new trade fair concept; ideation, conception, organization, and complete execution of the evening event for approx. 400 guests in Dresden, including follow-up and survey<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc9c96 elementor-widget elementor-widget-spacer\" data-id=\"1cc9c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ec8d6e e-flex e-con-boxed e-con e-parent\" data-id=\"9ec8d6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f307f2f e-con-full e-flex e-con e-child\" data-id=\"f307f2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8bc144 elementor-widget elementor-widget-image\" data-id=\"b8bc144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"280\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/Logo_Trialoge_RZ_Farbe-1024x358.webp\" class=\"attachment-large size-large wp-image-11631\" alt=\"\" srcset=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/Logo_Trialoge_RZ_Farbe-1024x358.webp 1024w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/Logo_Trialoge_RZ_Farbe-300x105.webp 300w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/Logo_Trialoge_RZ_Farbe-768x268.webp 768w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/Logo_Trialoge_RZ_Farbe-1536x537.webp 1536w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/Logo_Trialoge_RZ_Farbe-2048x716.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465c951 elementor-widget elementor-widget-text-editor\" data-id=\"465c951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Logo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac9949e e-con-full e-flex e-con e-child\" data-id=\"ac9949e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da6b1cf elementor-widget elementor-widget-image\" data-id=\"da6b1cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"512\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/TRIALOGE_Lanyard_Mockup-1024x655.webp\" class=\"attachment-large size-large wp-image-11632\" alt=\"\" srcset=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/TRIALOGE_Lanyard_Mockup-1024x655.webp 1024w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/TRIALOGE_Lanyard_Mockup-300x192.webp 300w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/TRIALOGE_Lanyard_Mockup-768x492.webp 768w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/TRIALOGE_Lanyard_Mockup-1536x983.webp 1536w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/TRIALOGE_Lanyard_Mockup-2048x1311.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1d0a7 elementor-widget elementor-widget-text-editor\" data-id=\"7d1d0a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lanyard<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5da4864 e-flex e-con-boxed e-con e-parent\" data-id=\"5da4864\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae922d elementor-widget elementor-widget-spacer\" data-id=\"6ae922d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-194725f e-flex e-con-boxed e-con e-parent\" data-id=\"194725f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a391bf e-con-full e-flex e-con e-child\" data-id=\"2a391bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-073b4ad elementor-widget elementor-widget-image\" data-id=\"073b4ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/trialoge-messe.com\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"637\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/Trialoge_WebHallenplan-1024x815.webp\" class=\"attachment-large size-large wp-image-11633\" alt=\"\" srcset=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/Trialoge_WebHallenplan-1024x815.webp 1024w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/Trialoge_WebHallenplan-300x239.webp 300w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/Trialoge_WebHallenplan-768x611.webp 768w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/Trialoge_WebHallenplan-1536x1223.webp 1536w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/Trialoge_WebHallenplan-2048x1630.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e164660 elementor-widget elementor-widget-text-editor\" data-id=\"e164660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>WEBSITE AND HALL PLAN<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6db2e6a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6db2e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/trialoge-messe.com\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" width=\"487px\" height=\"487px\" viewBox=\"0 0 487 487\" style=\"enable-background:new 0 0 487 487;\" xml:space=\"preserve\"><g>\t<path d=\"M482,234.839l-116.5-67.261c-4.783-2.761-10.898-1.122-13.66,3.66c-2.762,4.783-1.122,10.898,3.66,13.66l84.213,48.62H10   c-5.523,0-10,4.478-10,10c0,5.521,4.477,10,10,10h429.646L355.5,302.101c-4.783,2.762-6.422,8.877-3.66,13.66   c1.853,3.208,5.213,5.002,8.669,5.002c1.696,0,3.416-0.434,4.991-1.342L482,252.159c3.094-1.786,5-5.088,5-8.66   C487,239.927,485.094,236.625,482,234.839z\"><\/path><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3326cf3 e-con-full e-flex e-con e-child\" data-id=\"3326cf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18c04c9 elementor-widget elementor-widget-image\" data-id=\"18c04c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"408\" height=\"1024\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/Trialoge_Flagge-408x1024.webp\" class=\"attachment-large size-large wp-image-11634\" alt=\"\" srcset=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/Trialoge_Flagge-408x1024.webp 408w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/Trialoge_Flagge-120x300.webp 120w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/Trialoge_Flagge.webp 607w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-842be78 elementor-widget elementor-widget-text-editor\" data-id=\"842be78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>FLAG<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc722f3 e-flex e-con-boxed e-con e-parent\" data-id=\"dc722f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c56b0dd e-con-full e-flex e-con e-child\" data-id=\"c56b0dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c97fb4f elementor-widget elementor-widget-spacer\" data-id=\"c97fb4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c885569 e-flex e-con-boxed e-con e-parent\" data-id=\"c885569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8753ff2 elementor-widget elementor-widget-spacer\" data-id=\"8753ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833ef48 elementor-widget elementor-widget-text-editor\" data-id=\"833ef48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>CUSTOMER CONTACT PERSONS<br\/><\/b>Managing Director AFMO: Dirk Schulte<br\/>Spokesman of the Board GILDE: Rainer Laabs<br\/>Board Member TIFA: Dieter Bernhardt<\/p><p><b>THE KAINZ_TEAM<br\/><\/b>Consulting \/ Strategy: Thomas Caprano<br\/>Creative Direction: Robert Kainz<br\/>Art Direction: Corinna Haberer, Markus S\u00e4nger<br\/>Graphic \/ Digital: Kristina Sp\u00f6ttl, Lukas Heim<br\/>Project Management: Janin Vetterl<br\/>Copywriting \/ Conception: Susette Dieter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TRIPLE EXPERTISE. TRIPLE OPPORTUNITIES. TRIPLE STRENGTH PERFORMANCE. For the completely redesigned &#8220;in-house exhibition&#8221; TRIALOGE, we provided the full range of resources and measures: from the initial save-the-date to the follow-up feedback questionnaire. A prime example of 360\u00b0 communication! OUR CLIENT A specially developed trade fair concept (TRIALOGE) by and for the three leading associations in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100,105,114,108,112,102,113,109],"tags":[115],"class_list":["post-11636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management","category-cases","category-event","category-logo-development","category-naming","category-print","category-trade-fairs","category-web","tag-trialoge"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Development of a brand name, logo, and event motto for the new trade fair concept - kainz_werbeagentur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kainz.de\/en\/development-of-a-brand-name-logo-and-event-motto-for-the-new-trade-fair-concept\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Development of a brand name, logo, and event motto for the new trade fair concept - kainz_werbeagentur\" \/>\n<meta property=\"og:description\" content=\"TRIPLE EXPERTISE. 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