{"id":11591,"date":"2026-05-20T14:00:20","date_gmt":"2026-05-20T12:00:20","guid":{"rendered":"https:\/\/www.kainz.de\/development-of-the-new-brand-identity\/"},"modified":"2026-06-26T15:20:26","modified_gmt":"2026-06-26T13:20:26","slug":"development-of-the-new-brand-identity","status":"publish","type":"post","link":"https:\/\/www.kainz.de\/en\/development-of-the-new-brand-identity\/","title":{"rendered":"Development of the new brand identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11591\" class=\"elementor elementor-11591 elementor-7849\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b67447 e-flex e-con-boxed e-con e-parent\" data-id=\"0b67447\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e264262 elementor-widget elementor-widget-heading\" data-id=\"e264262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Millimeter-precise and Razor-sharp \u2013 IN the product AND in the design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4463a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ff4463a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We know that some tasks demand millimeter precision \u2013 but risa GmbH knows it even better. For these experts in manufacturing surgically precise cutting tools, their new trade fair and web presence naturally had to meet the highest standards. <\/p><p><b>OUR CLIENT<\/b><\/p><p>Internationally active manufacturer of high-quality precision tools for medicine and industry, both in series production and custom-made<\/p><p><b>OUR TASKS<\/b><\/p><p>Developing a new brand identity from logo and corporate design to trade fair presence and web design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f35ac0 elementor-widget elementor-widget-spacer\" data-id=\"0f35ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d85c88f e-flex e-con-boxed e-con e-parent\" data-id=\"d85c88f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a645e8 e-con-full e-flex e-con e-child\" data-id=\"7a645e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17700fa elementor-widget elementor-widget-image\" data-id=\"17700fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/CD-BOOK_RISA-GMBH.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"CD-BOOK_RISA-GMBH\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE1ODcsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA2XC9DRC1CT09LX1JJU0EtR01CSC53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/CD-BOOK_RISA-GMBH-1024x702.webp\" class=\"attachment-large size-large wp-image-11587\" alt=\"\" srcset=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/CD-BOOK_RISA-GMBH-1024x702.webp 1024w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/CD-BOOK_RISA-GMBH-300x206.webp 300w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/CD-BOOK_RISA-GMBH-768x526.webp 768w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/CD-BOOK_RISA-GMBH-1536x1052.webp 1536w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/06\/CD-BOOK_RISA-GMBH-2048x1403.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-628ea5e elementor-widget elementor-widget-text-editor\" data-id=\"628ea5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CD MANUAL<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd098ad e-con-full e-flex e-con e-child\" data-id=\"bd098ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5be20aa elementor-widget elementor-widget-image\" data-id=\"5be20aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/risa-germany.com\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"621\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Risa_Website-1024x795.webp\" class=\"attachment-large size-large wp-image-11588\" alt=\"\" srcset=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Risa_Website-1024x795.webp 1024w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Risa_Website-300x233.webp 300w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Risa_Website-768x596.webp 768w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Risa_Website-1536x1192.webp 1536w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Risa_Website-2048x1589.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea5e5e2 elementor-widget elementor-widget-text-editor\" data-id=\"ea5e5e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>WEBSITE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53db62e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"53db62e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/risa-germany.com\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" width=\"487px\" height=\"487px\" viewBox=\"0 0 487 487\" style=\"enable-background:new 0 0 487 487;\" xml:space=\"preserve\"><g>\t<path d=\"M482,234.839l-116.5-67.261c-4.783-2.761-10.898-1.122-13.66,3.66c-2.762,4.783-1.122,10.898,3.66,13.66l84.213,48.62H10   c-5.523,0-10,4.478-10,10c0,5.521,4.477,10,10,10h429.646L355.5,302.101c-4.783,2.762-6.422,8.877-3.66,13.66   c1.853,3.208,5.213,5.002,8.669,5.002c1.696,0,3.416-0.434,4.991-1.342L482,252.159c3.094-1.786,5-5.088,5-8.66   C487,239.927,485.094,236.625,482,234.839z\"><\/path><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d40d09 e-flex e-con-boxed e-con e-parent\" data-id=\"4d40d09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d75f1cf elementor-widget elementor-widget-spacer\" data-id=\"d75f1cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5234d18 elementor-widget elementor-widget-image\" data-id=\"5234d18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Risa_Messestand.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Risa_Messestand\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE1ODksInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA1XC9SaXNhX01lc3Nlc3RhbmQud2VicCJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"758\" src=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Risa_Messestand-1024x970.webp\" class=\"attachment-large size-large wp-image-11589\" alt=\"\" srcset=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Risa_Messestand-1024x970.webp 1024w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Risa_Messestand-300x284.webp 300w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Risa_Messestand-768x727.webp 768w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Risa_Messestand-1536x1455.webp 1536w, https:\/\/www.kainz.de\/wp-content\/uploads\/2025\/05\/Risa_Messestand-2048x1940.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e370d elementor-widget elementor-widget-text-editor\" data-id=\"f6e370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>TRADE FAIR BOOTH<span class=\"Apple-converted-space\"> <br\/><\/span>AT MEDICA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cab7ef elementor-widget elementor-widget-spacer\" data-id=\"6cab7ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0be9010 e-flex e-con-boxed e-con e-parent\" data-id=\"0be9010\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-898c4f3 elementor-widget elementor-widget-spacer\" data-id=\"898c4f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72a4c50 e-flex e-con-boxed e-con e-parent\" data-id=\"72a4c50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60915d7 elementor-widget elementor-widget-spacer\" data-id=\"60915d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66334c9 elementor-widget elementor-widget-text-editor\" data-id=\"66334c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Client Contact Person<\/b><\/p><p>Managing Director: Michael Voigtsberger<\/p><p><b>The kainz_team<\/b><\/p><p>Consulting \/ Strategy: Thomas Caprano<br\/>Project Management \/ Traffic: Janin Vetterl<br\/>Art Direction Print \/ Digital: Corinna Haberer<br\/>Graphic Design Print: Enie Mulder<br\/>Graphic Design Digital: Marion Kienzer<br\/>Copywriting: Korbinian Sch\u00f6ffel<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c7c55 elementor-widget elementor-widget-spacer\" data-id=\"43c7c55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Millimeter-precise and Razor-sharp \u2013 IN the product AND in the design We know that some tasks demand millimeter precision \u2013 but risa GmbH knows it even better. For these experts in manufacturing surgically precise cutting tools, their new trade fair and web presence naturally had to meet the highest standards. OUR CLIENT Internationally active manufacturer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100,105,108,102,113,109],"tags":[126],"class_list":["post-11591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management","category-cases","category-logo-development","category-print","category-trade-fairs","category-web","tag-risa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Development of the new brand identity - kainz_werbeagentur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kainz.de\/en\/development-of-the-new-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Development of the new brand identity - kainz_werbeagentur\" \/>\n<meta property=\"og:description\" content=\"Millimeter-precise and Razor-sharp \u2013 IN the product AND in the design We know that some tasks demand millimeter precision \u2013 but risa GmbH knows it even better. 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