{"id":11539,"date":"2026-05-20T15:45:09","date_gmt":"2026-05-20T13:45:09","guid":{"rendered":"https:\/\/www.kainz.de\/annual-report-2025\/"},"modified":"2026-06-26T15:12:25","modified_gmt":"2026-06-26T13:12:25","slug":"annual-report-2025","status":"publish","type":"post","link":"https:\/\/www.kainz.de\/en\/annual-report-2025\/","title":{"rendered":"Annual Report 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11539\" class=\"elementor elementor-11539 elementor-7436\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-616a620 e-flex e-con-boxed e-con e-parent\" data-id=\"616a620\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e38b4 elementor-widget elementor-widget-spacer\" data-id=\"d7e38b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71c0d92 elementor-widget elementor-widget-heading\" data-id=\"71c0d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fresh tastes best. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07eaccf elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"07eaccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Time for a brand relaunch! That\u2019s what AFMO and we thought almost simultaneously. A new logo was needed, a new positioning under a new claim, and of course a new website.  <\/p><p style=\"font-weight: 400;\">However, one of the first assets to convey the new look was the annual report \u2013 not usually a project you\u2019d associate with exciting design. That\u2019s precisely why it was meant to feel fresher and more engaging this time: away from familiar imagery and towards an individual, modern style. <\/p><p style=\"font-weight: 400;\">To achieve this, we opted for an \u201cillustrated\u201d style instead of the usual cow photos\u2014developed from scratch and tailored specifically to AFMO. AI tools helped transfer the parameters we defined to different motifs and create a consistent, clean look. The result was convincing across the board\u2014and an excellent basis for further measures as part of the AFMO relaunch.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98eee67 elementor-widget elementor-widget-spacer\" data-id=\"98eee67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba979d elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"5ba979d\" data-element_type=\"widget\" data-e-type=\"widget\" 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swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slider\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/04\/AFMO_GB_Seite_2-3.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5ba979d\" data-elementor-lightbox-title=\"AFMO_GB_Seite_2-3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE1MjQsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA0XC9BRk1PX0dCX1NlaXRlXzItMy53ZWJwIiwic2xpZGVzaG93IjoiNWJhOTc5ZCJ9\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"AFMO_GB_Seite_2-3\" style=\"background-image: url(&#039;https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/04\/AFMO_GB_Seite_2-3.webp&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE1MjgsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA0XC9BRk1PX0dCX1NlaXRlXzI2LTI3LndlYnAiLCJzbGlkZXNob3ciOiI1YmE5NzlkIn0%3D\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"AFMO_GB_Seite_26-27\" style=\"background-image: url(&#039;https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/04\/AFMO_GB_Seite_26-27.webp&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/04\/AFMO_GB_Seite_38-39.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5ba979d\" data-elementor-lightbox-title=\"AFMO_GB_Seite_38-39\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE1MzAsInVybCI6Imh0dHBzOlwvXC93d3cua2FpbnouZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA0XC9BRk1PX0dCX1NlaXRlXzQ2LTQ3LndlYnAiLCJzbGlkZXNob3ciOiI1YmE5NzlkIn0%3D\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"AFMO_GB_Seite_46-47\" style=\"background-image: url(&#039;https:\/\/www.kainz.de\/wp-content\/uploads\/2026\/04\/AFMO_GB_Seite_46-47.webp&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 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class=\"elementor-element elementor-element-3dfb79f elementor-widget elementor-widget-spacer\" data-id=\"3dfb79f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-208c3cc elementor-widget elementor-widget-heading\" data-id=\"208c3cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The role of AI: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf96327 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cf96327\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">To develop the \u201cillu style\u201d, we used Figma Weave. First, we defined parameters such as colours and level of detail, and then had the AI generate images. The big advantage was that the unique style could be used consistently across every topic area, as the AI transferred each selected motif into the desired style with precise detail. And, of course, there was no need for a photographer either. What must be noted, however: the actual research and working time was NOT shortened by using AI! Ensuring consistency was definitely easier, but the \u201cbubble\u201d of work steps behind the result was immense.      <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b57f2b elementor-widget elementor-widget-spacer\" data-id=\"9b57f2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cde1a1 elementor-widget elementor-widget-gallery\" data-id=\"4cde1a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;justified&quot;,&quot;ideal_row_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:235,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;ideal_row_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;ideal_row_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b62ed23 e-flex e-con-boxed e-con e-parent\" data-id=\"b62ed23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-925d1ef elementor-widget elementor-widget-spacer\" data-id=\"925d1ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d14d4 elementor-widget elementor-widget-text-editor\" data-id=\"72d14d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>CLIENT CONTACT<\/b><\/p><p>Owner, Managing Partner: Dirk Schulte <span class=\"Apple-converted-space\"> <\/span><\/p><p><b>THE KAINZ_TEAM<\/b><\/p><p>Consulting \/ Strategy: Robert Kainz<br\/>Project Management \/ Traffic: Janin Vetterl<br\/>Creative Direction: Markus S\u00e4nger<br\/>Art Direction: Corinna Haberer<br\/>Graphic Design: Nunnapat Phromkhiri <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59e1cc9 elementor-widget elementor-widget-spacer\" data-id=\"59e1cc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Fresh tastes best. Time for a brand relaunch! That\u2019s what AFMO and we thought almost simultaneously. A new logo was needed, a new positioning under a new claim, and of course a new website. However, one of the first assets to convey the new look was the annual report \u2013 not usually a project you\u2019d [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105,102],"tags":[122],"class_list":["post-11539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-print","tag-afmo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Annual Report 2025 - kainz_werbeagentur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kainz.de\/en\/annual-report-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Annual Report 2025 - kainz_werbeagentur\" \/>\n<meta property=\"og:description\" content=\"Fresh tastes best. 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