{"id":104,"count":9,"description":"P.O.S.\nFrom point of sale to point of success.\nAdvertising at the P.O.S. is a fixed component of most communication concepts \u2013 and yet it has its very own rules. Where customers and those who are meant to become customers are standing right in front of products and purchase decisions, you have to appear more direct, clearer, more spectacular, \u201clouder\u201d, but still always in line with the brand and the campaign. And that applies regardless of whether you want to sell beer or forklifts, whether your target group is end customers or retailers, whether you\u2019re planning a sales promotion or a launch.   \nFor us, the P.O.S. has been a second home for over 30 years. We know the rules, know how to use them and break them deliberately, and we love turning this sometimes rather neglected communication channel into your big stage. 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